Abstract
Overview
Introduction
The uptake of CRM will continue to grow in the European higher education
market with particularly strong growth in the UK.
Scope
- Identifies potential growth areas for CRM in the education market
- Quantifies spending on CRM by IT segment
- Segments CRM spending by country including France, Germany and the UK
Report Highlights
The uptake of CRM will grow rapidly over the next five years as institutions
seek to address the need to compete more effectively to recruit and retain
students.
Driven in part by a commitment to increasing participation in higher education
and the recent addition of "top up" fees, institutions in the UK will invest
heavily in the purchase and implementation of CRM solutions over the next five
years.
While institutions in France and Germany will increase their spending on CRM,
other solution areas are likely to have a higher budgetary priority over the
near-term.
Reasons to Purchase
- Understand the potential opportunity size for CRM in France, Germany and
the UK higher education markets
- Identify the markets in which education institutions will invest the most
heavily in CRM
- Recognize the differences in CRM spending across IT segments
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