Table of Contents
- DATAMONITOR VIEW
- ANALYSIS
- Service stations owned by supermarkets account for a significant
proportion of the European fuel retail network
- Supermarket service stations have the highest penetration rate in
France
- Intermarché is the leading supermarket fuel retailer in western Europe
- Tesco and Carrefour are the leading supermarket fuel retailers in
eastern Europe
- Supermarket service stations have a higher volume throughput than
traditional fuel retailers
- Eastern Europe will be the main focus for supermarkets
- In western Europe, growth in supermarket service stations has been
limited
- Large supermarket chains are very price-competitive in fuel retail
- Fuel sold by supermarkets is cheaper than that sold by traditional
fuel retailers
- In France, price differentials between traditional fuel retailers and
supermarkets can be significant
- Despite varying price differentials over time, supermarket fuel
remains cheaper than that of traditional fuel retailers
- Service station profitability is not the core reason why supermarkets
sell fuel
- Supermarkets combine a strong product offering with promotions and
convenient service station locations
- Supermarkets source fuel via imports or direct from national refineries
- Supermarket fuel retailers in western Europe have gone beyond selling
regular fuels
- Supermarket fuel retailers often have a similar product portfolio to
traditional fuel retailers
- Supermarkets compete strongly on fuel quality and location
- Some supermarket fuel retailers have started offering businesses fuel
card-style loyalty schemes
- Supermarkets operate both stand-alone promotions and loyalty schemes
for private customers
- Supermarket fuel retailers' promotions for private customers are
closer to those of traditional fuel retailers
- APPENDIX
- Definitions
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Supermarkets account for 35% of French service stations
- Figure 2: Intermarché has the most service stations of any supermarket
fuel retailer
- Figure 3: Tesco has 75 service stations in Poland, the Czech Republic
and Hungary
- Figure 4: Supermarket service stations' average volume throughput is
up to four times higher than traditional fuel retailers
- Figure 5: The number of supermarket service stations in Hungary has
risen faster than in Poland and the Czech Republic
- Figure 6: In 2006, there was an increase of only eight supermarket
service stations in the UK
- Figure 7: Supermarkets generally sell fuel 1-2% cheaper than
traditional fuel retailers
- Figure 8: In July 2007, there was a 3.6 euro cents price differential
between the most expensive and least expensive fuel retailer
- Figure 9: Over the last two years, supermarkets have maintained a
three euro cent price differential over traditional fuel retailers
- Figure 10: Profiting from fuel sales is considered of average
importance to supermarket fuel retailers
- Figure 11: Supermarkets' fuel retail supply chain
- Figure 12: Although most supermarkets do not offer premium fuels,
Tesco and Carrefour have started to sell biofuels
- Figure 13: Carrefour is one of the few supermarkets to sell LPG
- Figure 14: Supermarkets' fuel cards have less functionality than those
offered by traditional fuel retailers
- Figure 15: Stand-alone discounts on fuel are rare at supermarkets
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