Abstract
Overview
Introduction
This brief outlines the key strategies employed by broadcasters to remain
competitive in an increasingly challenging television landscape. This brief
focuses on broadcast systems realignments and new technologies to bridge the
gap between business and IT infrastructure objectives. This entails using
broadcast systems as a critically important tool in the fight to retain
competitive advantage.
Scope
- Outlines key strategies broadcasters are employing to remain competitive.
- Highlights broadcasters' sentiment with regards to multi-platform
distribution and the transition towards file-based workflows.
Report Highlights
As digital workflows grow in maturity and reliability, employers of digital
workflows are able to enjoy a potential return on investment (ROI) through
cost reductions, faster time to markets and ease in repurposing content.
Traditional broadcasters are no longer competing solely against their peers.
Convergence in communications systems, dramatic growth in residential
broadband penetration, user-generated content (UGC) and shifting consumer
habits are requiring traditional broadcasters to re-evaluate their
distribution strategies.
A primary challenge associated with the looming transition to an HD-based
broadcast environment is the integration with SD infrastructures. While HD
infrastructure developments are addressed in the technology focus brief of
this theme, it is important to highlight some of the issues facing broadcast
engineers as they move towards a structure.
Reasons to Purchase
- Understand broadcaster sentiment from primary end-user research.
- Comprehend challenges and concerns facing broadcasters over the next 12
months.
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