The Outlook for Social Networks (Market Focus)

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
• ANALYSIS
  • Global growth in social networking will plateau in the next five years
  • Three distinct paths to success have emerged for social networking services
    • People-based sites
      • People-based sites - offline relationships
      • People-based sites - online relationships
    • Content-based sites
    • Special-interest sites
    • General success factors for social networks
  • Major enterprises have committed to social networking as a marketing channel
    • Building a presence in existing social networks
    • Leveraging brand to create social networking properties
    • Adding selected social networking components to existing web sites
  • A nascent value chain is emerging
  • Innovation will continue at a high pitch
• APPENDIX
  • Definitions
    • Social network
    • Social networking service
    • Membership
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Global social networking revenue, 2006-2012
    • Table 2: Global social networking memberships, 2006-2012
  • List of Figures
    • Figure 1: Global social networking revenue, 2006-2012
    • Figure 2: Global social networking memberships, 2006-2012