Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- ANALYSIS
- Australia has one of the highest rates of take-up of green tariffs
worldwide
- Residential green power customers doubled in the 12 months to the end
of June 2007 to pass half a million
- Over 10% of residential customers in Victoria had signed up to green
power by 30 June 2007
- Take-up of green energy in Australia is higher that many other
deregulated energy markets
- While consumers are increasingly taking up green power, most are
choosing options with the smallest share of accredited green power
- Origin Energy has dominated the green power market, but the market is
becoming increasingly fragmented
- Prices vary significantly within the different accredited bands
- Take-up is being driven by desire to help the environment and limited
price differential with existing tariff
- Resistance to green tariffs is primarily due to additional cost and
lack of understanding
- The more options, the more confusing for customers
- A quarter of respondents have not got round to it
- Carbon offsetting is not expected to take the place of green energy
- Green power is just one of an increasingly wide range of environmental
measures being adopted by households
- CONCLUSIONS AND FORECASTS
- Awareness and education key to ongoinAustralia remains a goog growth
- Australia forecast to have over one million green power customers by
mid-2009
- APPENDIX
- Green energy products offered in Australia
- ActewAGL
- AGL
- Alinta
- Australian CO2 Exchange (ACX)
- Aurora Energy
- Australian Power & Gas
- Click Energy
- Climate Friendly
- Country Energy
- COzero
- EnergyAustralia
- Energy Pacific/Pacific Hydro
- Ergon Energy
- GreenSwitch
- Integral Energy
- Jackgreen
- Origin Energy
- Qenergy
- Simply Energy
- Synergy
- TRUenergy
- Victoria Electricity
- Definitions
- Sources
- Further reading
- Ask the analyst
- List of Tables
- Table 1: The share of green energy within green customers' consumption
has declined over time with the increasing popularity of 10% accredited
tariffs
- Table 2: Number of accredited green power customers by retailer, 30
June 2006 - 30 June 2007
- Table 3: Variations exist in the price of accredited power in
Australia within each share band
- Table 4: Block prices for buying units of green power vary widely
- Table 5: For those buying green energy, what encouraged you to do so?
(Tick all that apply)
- Table 6: For those yet to purchase green energy, what are the main
barriers to you doing so (Tick all that apply)
- Table 7: For those yet to purchase green energy, what are the main
barriers to you doing so (Tick all that apply)
- Table 9: Which of the following environmental initiatives have you
pursued? And intend to pursue over the coming 12 months (tick all that
apply)
- Table 9: Forecast number and penetration of green customers, 2007-2009
- List of Figures
- Figure 1: Victoria leads the way in residential green power customers,
though customers in NSW rose rapidly in H1 2007
- Figure 2: NSW share of green energy customers grew from 17% to 28% in
12 months to June 2007
- Figure 3: Over 10% of residential customers in Victoria were being
supplied accredited green power as at 30 June 2007
- Figure 4: The share of green energy within green customers'
consumption has declined over time with the increasing popularity of 10%
accredited tariffs
- Figure 5: Green power tariffs offered by State and territory, 30 June
2007
- Figure 6: Share of residential accredited green power customers by
retailer, 30 June 2006 - 30 June 2007
- Figure 7: By mid-2009, Australia is predicted to have almost one
million residential customers on accredited green power schemes
- Figure 8: Victoria to maintain highest share of customers on
accredited green tariffs through to 2009
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