Product design in UK Plastic Cards - What can be learnt from Abroad?

Table of Contents

• Overview
  • Catalyst
  • Summary
• Table of Contents
• Table of figures
• Table of tables
• Product design in the UK - What can be learnt from abroad?
  • Introduction
  • Markets in the Middle East lead the way in chip-based loyalty programs
    • Chip-based loyalty schemes offer several advantages over traditional schemes
    • Garanti Bank offers cardholders a range of options on its chip-based bonus program
      • The chip allows for instant redemption
      • Garanti also has several non chip-based innovations
      • Moreover, since the success of Bonus Card, Garanti Bank has since launched a new and more innovative scheme
    • Mashreqbank' s WOW! Card rewards repeat purchases rather than transactional loyalty
      • The chip allows Mashreqbank and its partners to reward transaction frequency as well as value.
      • Other data stored on the chip can help further the relationship between the program and the partner
      • The value offered to the retailer is considerable
      • Cards & Payments Team view
  • There have been a range of innovations in the US
    • Citibank has extended its loyalty scheme to its other banking products and has a loyalty program that helps to pay off cardholders' mortgages
      • Citibank' s Home Rebate Card can help cardholders pay off their mortgage early
      • Cards & Payments Team view
    • American Express has a range of interesting loyalty propositions in the US
      • The One Card encourages cardholders to save money and results in more bank accounts at American Express Bank
      • Cards & Payments Team view
      • American Express also issues a series of cards tailored to particular cities
      • Cards and Payments Team view
    • Bank of America launches affinity banking
      • Cards & Payments Team view
  • Issuers in the UK can also learn from their European counterparts
    • In the Netherlands, Greencard offsets the cardholder' s carbon emissions
      • Cards & Payments Team view
    • Allied Irish Bank' s (AIB) ' be' credit card varies the APR according to how much consumers spend
      • AIB uses one pricing strategy to acquire and then two different pricing strategies to retain customers
      • Cards & Payments Team view
    • Raiffeisen Bank in Hungary has introduced a new card that functions both as a debit and credit card
      • Such a functionality brings huge innovation on the part of Raiffeisen Bank to the market
      • Cards & Payments Team view
    • In Spain, issuers have tried to make the most of colors and shapes
      • Card appearance has been a focus for innovation
      • Cards & Payments Team view
    • Summary
• APPENDIX
  • Definitions
    • APACS
    • Average transaction value
    • Balances outstanding
    • Charge card
    • Credit card
    • Debit card
    • EMV
    • Interchange
    • OFT
  • Methodology
    • Primary research
    • Secondary research
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Rates of tree replacement per type of expenditure on the Greencard, 2006
    • Table 2: Current relevant Datamonitor publications, 2007
    • Table 3: Future relevant Datamonitor publications, 2007
  • List of Figures
    • Figure 1: The Garanti Bonus Card, 2007
    • Figure 2: Garanti gives its partners access to detailed customer information via a website
    • Figure 3: Garanti Bank' s Flexi card allows customers to choose their own interest rate and bonus scheme, December 2006
    • Figure 4: Chips allow merchants to encourage repeat business
    • Figure 5: Chips can bring together a range of offers to make a compelling customer loyalty offering
    • Figure 6: The Citibank Home Rebate Credit Card offers considerable savings for home owners
    • Figure 7: La Caixa has introduced a range of high profile novelty cards
    • Figure 8: La Caixa has introduced mini visa cards