Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- MARKET DEVELOPMENTS
- The competitive landscape for CRM in the life sciences is entering a new
phase
- The CRM in Pharmaceuticals Decision Matrix
- Oracle is the top leader by striking the right balance between
industry specificity and functionality
- Cegedim Dendrite is a leading vendor with strong industry expertise
and an expanded installed base
- With a new delivery model and strong end-user sentiment Salesforce.com
is building momentum
- StayinFront offers robust multi-channel capabilities on an updated
technology platform
- Verticals onDemand' s VBioPharma CRM product will change the
competitive landscape
- MARKET LEADERS
- Market leaders: Technology Assessment
- Market leaders: User sentiment
- Market leaders: Market Impact
- VENDOR ANALYSIS
- Oracle - Siebel: CRM in Pharma Radars
- Recommendation: Shortlist
- Cegedim Dendrite - Teams: CRM in Pharma Radars
- Recommendation: Shortlist
- Cegedim Dendrite - Mobile Intelligence: CRM in Pharma Radars
- Recommendation: Shortlist
- Salesforce.com: CRM in Pharma Radars
- StayinFront: CRM in Pharma Radars
- Verticals onDemand: CRM in Pharma Radars
- APPENDIX
- Definitions
- Datamonitor Ratings
- Extended methodology
- Technology
- User sentiment
- Market Impact
- Further reading
- Ask the analyst
- List of Tables
- Table 1: The CRM in Pharma Decision Matrix*
- List of Figures
- Figure 1: The CRM in Pharma Decision Matrix*
- Figure 2: Market leaders analysis: Technology
- Figure 3: Market leaders analysis: User sentiment
- Figure 4: Market leaders analysis: Market impact
- Figure 7: The Oracle CRM in Pharma Radar: Siebel
- Figure 5: The Cegedim CRM in Pharma Radar: Teams
- Figure 6: The Dendrite CRM in Pharma Radar: Mobile Intelligence
- Figure 8: The Salesforce.com CRM in Pharma Radar
- Figure 9: The StayinFront CRM in Pharma Radar
- Figure 10: The Verticals onDemand CRM in Pharma Radar
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