Abstract
Scope of the report
This update report investigates the opportunities presented by new media for
pharmaceutical companies struggling to maximise the returns of traditional
sales and marketing models. With an introduction focusing on the factors
reducing the effectiveness of the traditional rep-based pharma sales and
marketing model, this report looks at how customers are currently being
targeted and introduces some of the more cutting edge alternatives. The report
investigates and discusses case studies of companies using new media such as
social networking sites, blogs and viral marketing.
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