Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
CHAPTER 2 CHALLENGES FACING EXISTING SALES AND MARKETING MODELS
CHAPTER 3 EXISTING AND EMERGING TARGETS FOR REACHING CONSUMERS THROUGH NEW MEDIA
- Targeting physicians
- e-detailing
- Website attributes - balancing needs
- Physician-specific websites
- Targeting Patients - ' patient power'
- Online patient groups
- Drivers and restraints of patient empowerment
CHAPTER 4 LEGAL ASPECTS OF COMMUNICATING ON-LINE
- Direct to the consumer marketing
- Off label usage
- Adverse event reporting
CHAPTER 5 CURRENT PHARMACEUTICAL COMPANY INITIATIVES
- Overview
- New strategies pharmaceutical companies are using to reach doctors and
patients
- Company website benchmarking
- Novel options
- The future
CHAPTER 6 BIBLIOGRAPHY
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