Abstract
Overview
Introduction
Informed consumers worldwide share a common interest in seeking accurate
information about food safety, expanded food choices, and a balanced diet that
can maximize their potential for sustained good health. With this, product
safety has become an important topic in recent years, especially for food and
drink.
Scope
- Detailed insight and analysis covering consumers' confidence in the supply
of food and drinks and how this is influenced by safety incidents.
- Assess the importance of food safety against the numerous other
considerations shaping consumer buying behavior.
- Covers a broad range of issues related to product safety including the
growing sensitivity surrounding food and drink allergens and intolerances.
- Strategic conclusions and actions highlighting how manufacturers and
retailers should direct resources towards (re)gaining trust.
Highlights
Research in both Europe and the US shows that the majority of consumers are
concerned about the safe provision of groceries. The recent spate of high
profile incidents which includes contaminations, recalls and confusion over
marketing claims have eroded trust in consumer packaged goods (CPG)
manufacturers and retailers.
Manufacturers and retailers need to respond to consumers' increasing food
sensitivity. Datamonitor research found that 44% of European consumers felt
that "checking food or drinks for allergy or intolerance reasons" was either
' important' or ' very important' . A similar level of importance was also placed
upon this by US respondents (43%).
Overall perceptions and consumer confidence in food and drinks are shaped by
the product type being purchased as well as where it was produced. With
respect to socio-demographic variables women are more concerned about safety
issues than their male counterparts. Food safety concerns also typically
escalate with age but not with education levels.
Reasons to Purchase
- Gain a detailed insight into consumer views towards food safety issues and
understand the implications for product and communication management.
- Access a blend of quantitative and qualitative data aggregating the most
compelling and recent research in this increasingly important topic.
- Ensure that you are well prepared for future safety crises and learn how
to manage consumer perceptions and expectations most appropriately.
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