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Market Research Report

The Burgeoning Middle Classes in Brazil, Russia, India and China (BRIC)

Published by Datamonitor Contact us : +1-860-674-8796
Published 2007/04 Content info  
Product code DC58234
Price From  US $ 1695 Order/Price list
US $ 1695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

  • DATAMONITOR VIEW
    • CATALYST
    • SUMMARY
    • METHODOLOGY
    • TABLE OF CONTENTS
    • Datamonitor View 1
    • CATALYST 1
    • SUMMARY 1
    • METHODOLOGY 1
    • TABLE OF CONTENTS 2
    • Analysis 4
    • The potential for a burgeoning middle class varies by BRIC market 4
    • Brazil' s open and relatively stable democracy bodes well for the future 4
    • Brazil' s economy is improving strongly 4
    • Disparity of income has long been the reality of Modern Brazil 5
    • Brazil' s income distribution is uneven but is fast improving 6
    • Rising home ownership is a key opportunity in Brazil 6
    • Increasing scarcity of resources should be beneficial to Brazil' s commodity-based wealth 7
    • The once precarious state of the middle class in Russia is now stabilizing 8
    • Income equality in Russia is improving quicker than in any other BRIC market 8
    • The growing wealth of Russia is driving the broadening of the middle class 9
    • Growth in the housing market signals opportunities in household-related products 10
    • Russia' s improving political and economic stability favors the continuance of a middle class 11
    • Russia' s economy and society are opening and transcending its borders 11
    • Of all BRIC markets, India' s knowledge economy has the most stable middle class potential 11
    • India' s investment in its service industries can underpin the growth of its middle class 11
    • India' s cultural diversity can be a positive factor in establishing foreign brands in the ' consumerscape' 11
    • India' s income inequality is now less severe than in many European countries 12
    • India' s low GDP suggests a broad but shallow middle class 13
    • The housing market in Indian cities parallels the patterns seen in the West 13
    • China' s middle class is strongest in urban areas 14
    • Rising income inequality in China is indicative of the rising urban middle class 14
    • China' s manufacturing success is fuelling the urban spending boom 15
    • Consumer aspirations for foreign brands are growing 16
    • China' s entrepreneurial culture is a dual-edged sword for brands 16
    • China' s central planning can help economic growth with a strong uniting vision 17
    • Action points 18
    • Prepare for increased conspicuous consumption as the middle class asserts its rising affluence 18
    • Intellectual property must be protected 18
    • Prepare for the future with higher premium goods and services 19
    • Take existing mature brands into new BRIC markets to milk as cash cows 20
  • ANALYSIS
    • The potential for a burgeoning middle class varies by BRIC market
    • Brazil' s open and relatively stable democracy bodes well for the future
      • Brazil' s economy is improving strongly
      • Disparity of income has long been the reality of Modern Brazil
        • Income inequality is reducing, creating greater potential for a sizeable middle class
      • Brazil' s income distribution is uneven but is fast improving
      • Rising home ownership is a key opportunity in Brazil
      • Increasing scarcity of resources should be beneficial to Brazil' s commodity-based wealth
        • Environmental concerns may slow Brazil' s economic and infrastructural development
    • The once precarious state of the middle class in Russia is now stabilizing
      • Income equality in Russia is improving quicker than in any other BRIC market
      • The growing wealth of Russia is driving the broadening of the middle class
      • Growth in the housing market signals opportunities in household-related products
      • Russia' s improving political and economic stability favors the continuance of a middle class
      • Russia' s economy and society are opening and transcending its borders
    • Of all BRIC markets, India' s knowledge economy has the most stable middle class potential
      • India' s investment in its service industries can underpin the growth of its middle class
      • India' s cultural diversity can be a positive factor in establishing foreign brands in the ' consumerscape'
      • India' s income inequality is now less severe than in many European countries
      • India' s low GDP suggests a broad but shallow middle class
      • The housing market in Indian cities parallels the patterns seen in the West
    • China' s middle class is strongest in urban areas
      • Rising income inequality in China is indicative of the rising urban middle class
      • China' s manufacturing success is fuelling the urban spending boom
      • Consumer aspirations for foreign brands are growing
      • China' s entrepreneurial culture is a dual-edged sword for brands
      • China' s central planning can help economic growth with a strong uniting vision
    • Action points
    • Prepare for increased conspicuous consumption as the middle class asserts its rising affluence
    • Intellectual property must be protected
    • Prepare for the future with higher premium goods and services
    • Take existing mature brands into new BRIC markets to milk as cash cows
    • List of Tables
      • Table 1: GDP per capita (US$), 2000-2010, Brazil
      • Table 2: Gini co-efficient, 2000-2010, Brazil
      • Table 3: Income quintile distribution (US$), 2005, Brazil
      • Table 4: Home occupancy ownership (%) and average home price (US$), 2000-2010, Brazil
      • Table 5: Gini co-efficient, 2000-2010, Russia
      • Table 6: Income quintile distribution (US$), 2005, Russia
      • Table 7: GDP per capita (US$ 1995), 2000-2010, Russia
      • Table 8: Home occupancy ownership (%) and average home price (US$), 2000-2010, Russia
      • Table 9: Gini co-efficient, 2000-2010, India
      • Table 10: Income quintile distribution (US$), 2005, India
      • Table 11: GDP per capita (US$), 2000-2010, India
      • Table 12: Home occupancy ownership (%) and average home price (US$), 2000-2010, India
      • Table 13: Gini co-efficient, 2000-2010, China
      • Table 14: Income quintile distribution (US$), 2005, China
      • Table 15: GDP per capita (US$), 2000-2010, China
      • Table 16: Home occupancy ownership (%) and average home price (US$), 2000-2010, China
    • List of Figures
      • Figure 1: Brazil' s economy is based on services and commodity resources
      • Figure 2: The affluence and needs of the middle class inevitably evolves
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