Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- TABLE OF CONTENTS
- Datamonitor View 1
- CATALYST 1
- SUMMARY 1
- METHODOLOGY 1
- TABLE OF CONTENTS 2
- Analysis 4
- The potential for a burgeoning middle class varies by BRIC market 4
- Brazil' s open and relatively stable democracy bodes well for the future 4
- Brazil' s economy is improving strongly 4
- Disparity of income has long been the reality of Modern Brazil 5
- Brazil' s income distribution is uneven but is fast improving 6
- Rising home ownership is a key opportunity in Brazil 6
- Increasing scarcity of resources should be beneficial to Brazil' s
commodity-based wealth 7
- The once precarious state of the middle class in Russia is now
stabilizing 8
- Income equality in Russia is improving quicker than in any other BRIC
market 8
- The growing wealth of Russia is driving the broadening of the middle
class 9
- Growth in the housing market signals opportunities in household-related
products 10
- Russia' s improving political and economic stability favors the
continuance of a middle class 11
- Russia' s economy and society are opening and transcending its borders 11
- Of all BRIC markets, India' s knowledge economy has the most stable
middle class potential 11
- India' s investment in its service industries can underpin the growth of
its middle class 11
- India' s cultural diversity can be a positive factor in establishing
foreign brands in the ' consumerscape' 11
- India' s income inequality is now less severe than in many European
countries 12
- India' s low GDP suggests a broad but shallow middle class 13
- The housing market in Indian cities parallels the patterns seen in the
West 13
- China' s middle class is strongest in urban areas 14
- Rising income inequality in China is indicative of the rising urban
middle class 14
- China' s manufacturing success is fuelling the urban spending boom 15
- Consumer aspirations for foreign brands are growing 16
- China' s entrepreneurial culture is a dual-edged sword for brands 16
- China' s central planning can help economic growth with a strong uniting
vision 17
- Action points 18
- Prepare for increased conspicuous consumption as the middle class
asserts its rising affluence 18
- Intellectual property must be protected 18
- Prepare for the future with higher premium goods and services 19
- Take existing mature brands into new BRIC markets to milk as cash cows 20
- ANALYSIS
- The potential for a burgeoning middle class varies by BRIC market
- Brazil' s open and relatively stable democracy bodes well for the future
- Brazil' s economy is improving strongly
- Disparity of income has long been the reality of Modern Brazil
- Income inequality is reducing, creating greater potential for a
sizeable middle class
- Brazil' s income distribution is uneven but is fast improving
- Rising home ownership is a key opportunity in Brazil
- Increasing scarcity of resources should be beneficial to Brazil' s
commodity-based wealth
- Environmental concerns may slow Brazil' s economic and
infrastructural development
- The once precarious state of the middle class in Russia is now
stabilizing
- Income equality in Russia is improving quicker than in any other BRIC
market
- The growing wealth of Russia is driving the broadening of the middle
class
- Growth in the housing market signals opportunities in
household-related products
- Russia' s improving political and economic stability favors the
continuance of a middle class
- Russia' s economy and society are opening and transcending its borders
- Of all BRIC markets, India' s knowledge economy has the most stable
middle class potential
- India' s investment in its service industries can underpin the growth
of its middle class
- India' s cultural diversity can be a positive factor in establishing
foreign brands in the ' consumerscape'
- India' s income inequality is now less severe than in many European
countries
- India' s low GDP suggests a broad but shallow middle class
- The housing market in Indian cities parallels the patterns seen in the
West
- China' s middle class is strongest in urban areas
- Rising income inequality in China is indicative of the rising urban
middle class
- China' s manufacturing success is fuelling the urban spending boom
- Consumer aspirations for foreign brands are growing
- China' s entrepreneurial culture is a dual-edged sword for brands
- China' s central planning can help economic growth with a strong
uniting vision
- Action points
- Prepare for increased conspicuous consumption as the middle class
asserts its rising affluence
- Intellectual property must be protected
- Prepare for the future with higher premium goods and services
- Take existing mature brands into new BRIC markets to milk as cash cows
- List of Tables
- Table 1: GDP per capita (US$), 2000-2010, Brazil
- Table 2: Gini co-efficient, 2000-2010, Brazil
- Table 3: Income quintile distribution (US$), 2005, Brazil
- Table 4: Home occupancy ownership (%) and average home price (US$),
2000-2010, Brazil
- Table 5: Gini co-efficient, 2000-2010, Russia
- Table 6: Income quintile distribution (US$), 2005, Russia
- Table 7: GDP per capita (US$ 1995), 2000-2010, Russia
- Table 8: Home occupancy ownership (%) and average home price (US$),
2000-2010, Russia
- Table 9: Gini co-efficient, 2000-2010, India
- Table 10: Income quintile distribution (US$), 2005, India
- Table 11: GDP per capita (US$), 2000-2010, India
- Table 12: Home occupancy ownership (%) and average home price (US$),
2000-2010, India
- Table 13: Gini co-efficient, 2000-2010, China
- Table 14: Income quintile distribution (US$), 2005, China
- Table 15: GDP per capita (US$), 2000-2010, China
- Table 16: Home occupancy ownership (%) and average home price (US$),
2000-2010, China
- List of Figures
- Figure 1: Brazil' s economy is based on services and commodity resources
- Figure 2: The affluence and needs of the middle class inevitably
evolves
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