Table of Contents
- Overview
- Executive Summary
- Introduction
- The Future Decoded
- Consumers seek professional solutions to personal care needs
- Cosmetic surgery continues its move to become a mainstream solution
- Consumers increasingly look for professional quality and efficacy at
home
- Consumers' on-the-go personal care occasions are increasing
- Ethnic-specific spas and salons have paved the way for a more
segmented, targeted personal care market
- Consumers have higher expectations of personal care products
- Consumers seek to improve their appearance in the workplace
- Endorsements from industry professionals and experts add credence to
products' claims
- Action Points
- Table of Contents
- Table of figures
- Table of tables
- The Future Decoded
- Introduction
- Defining "professional and expert" personal care products
- Trend: consumers seek professional solutions to their personal care needs
- Health and wellbeing have become key considerations in consumers'
personal care regimes as consumers adopt holistic approaches to meeting
their health and wellness needs
- Consumer demand fuels continuing growth in spa and salon networks in
Europe and the US
- Massage and facials are the most popular spa services
- Away-from-home personal care occasions are increasing with the rise of
"spa-travelers"
- The spa experience is evolving as consumers seek customized solutions
- Spa-going mothers desire products and experiences designed for them
and their babies
- Dental Spas are gaining popularity
- Key take-outs and implications
- Trend: cosmetic surgery continues its move to become a mainstream
solution
- Cosmetic surgery has become more acceptable
- The US is the largest cosmetic surgery market
- Breast augmentation was once again the most popular cosmetic surgery
procedure in the US in 2006
- Minimally invasive procedures have become the most commonly practiced
cosmetic procedures
- Minimally invasive procedures have cost and convenience advantages
- Consumers are seeking cosmetic surgery abroad
- Male cosmetic surgery is on the rise
- Teens are increasingly opting for cosmetic surgery
- Key take-outs and implications
- Trend: Consumers increasingly look for professional quality and efficacy
at home
- Less spare time leaves consumers trading off between home treatments
and salon and spa visits
- At-home alternatives to cosmetic surgery gain popularity
- Case Study: StriVectin proves hugely popular in the US
- Home tooth whitening kits appear as an alternative to professional
treatments
- Professional quality is expected by consumers in everyday products
- Key take-outs and implications
- Trend: consumers' on-the-go personal care occasions are increasing
- More hectic lifestyles lead to more time spent away from home
- Salons and spas are being opened at transport hubs and other urban
locations
- Key take-outs and implications
- Insight: ethnic-specific spas and salons pave the way for personal care
products to become increasingly focused on individual consumer needs
- Ethnic-specific products are now available to consumers and the market
is showing strong growth
- Key take-outs and implications
- Insight: consumers have higher expectations of personal care products
and services
- Functional benefits are sought in everyday products
- Key take-outs and implications
- Insight: consumers seek to improve their appearance in the workplace
- Many professional companies are seeking to portray a younger image
- Managers and supervisors are often judged on looks before ability
- Recruitment and promotion prospects can also be enhanced by physical
appearance
- Key take-outs and implications
- Insight: endorsements from industry experts and professionals give
credence to products' claims
- Consumers are skeptical of industry product claims
- Women are more willing than men to pay a premium for personal care
products
- Celebrity endorsements have grown in popularity with corporations
despite consumer distrust
- "Doctor Brands" prove popular, particularly in the US
- Key take-outs and implications
- Action Points
- Introduction
- Action: use salon and professional credentials when positioning products
at the premium end of the market
- Action: promote home-use alternatives to cosmetic surgery
- Rodial announced launch of Glamotox in 2007 as an alternative to
surgery
- Action: prestige positioning of products must be supported with the
latest active ingredients and functional benefits
- Consumers are looking for innovation
- Calming and therapeutic properties are popular with consumers looking
to relieve stress
- Fears over certain ingredients can also lead to opportunity
- Action: align new products with the growing "natural" trend
- Action: product packaging can be used to create a professional image
- The color of packaging has an impact
- Action: use controlled rollouts to distribution channels to maintain
professional credentials of products
- Action: the right endorsement can be used to gain the trust of the
consumer
- APPENDIX
- Definitions
- CAGR
- Significance score
- The Natural Personal Care Market
- Natural
- Organic
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Number of spas and salons, Europe and US, 2001-2011
- Table 2: Number of staying away from home personal care occasions
(millions), Europe and US 2001-11
- Table 3: Number of cosmetic surgery occasions, US and Europe, 2001-2011
- Table 4: Spending on cosmetic surgery, (US$ m), US and Europe,
2001-2011
- Table 5: Most popular cosmetic surgery procedures in the US, 2006
- Table 6: Most popular minimally invasive procedures in the US, 2006
- Table 7: Average costs of surgical versus minimally invasive cosmetic
surgery procedures, ($), US, 2006
- Table 8: On-the-go personal care occasions (millions), US and Europe,
2001-2011
- Table 9: Consumer survey: percentage of consumers who would be willing
to pay more (any percentage) for cosmetics and toiletries with active
ingredients for their specific requirements by gender and lifestage
- Table 10: Popular natural ingredients in professional haircare products
- Table 11: The natural personal care market, Europe and US, 2001-11
- List of Figures
- Figure 1: Personal appearance is an increasing concern to US and
European consumers
- Figure 2: US and European consumers are looking to reduce stress levels
- Figure 3: US and European consumers are concerned by the signs of aging
- Figure 4: Body shape is a big concern for European and US consumers
- Figure 5: Comparison of cosmetic surgery market in the US and Europe,
2001-2011
- Figure 6: Comparison of most popular surgical procedures, US, 2001-2006
- Figure 7: Comparison of most popular minimally invasive procedures,
US, 2001-2006
- Figure 8: The driving factors of professional personal care products
in the home
- Figure 9: The StriVectin range benefited from its original intended
medical usage
- Figure 10: Tooth discoloring is a big concern for US and European
consumers
- Figure 11: US and European consumers look to trade up to prestige
products
- Figure 12: Cucumba and XpresSpa: meeting consumers' on-the-go personal
care needs with professional solutions
- Figure 13: The Alter Ego haircare range, a premium range designed to
meet the specific needs of Hispanic Americans
- Figure 14: Effectiveness of product is the principal reason for
purchasing premium products
- Figure 15: Colgate toothpaste products are segmented by additional
benefits
- Figure 16: Redken' s campaign aiming at the premium end of the market
- Figure 17: Rodial' s Glamotox daily moisturizer, marketed as a cosmetic
surgery alternative
- Figure 18: Innovative technologies become increasingly popular with US
and European consumers
- Figure 19: More US and European consumers are seeking out products
with calming and therapeutic ingredients
- Figure 20: Benefit trends across skincare products, US, 2006/7
- Figure 21: European and US consumers are wary over certain ingredients
- Figure 22: European and US consumers have increased their consumption
frequency of naturally based products
- Figure 23: Personal care products featuring natural ingredients
- Figure 24: Oil of Olay has used black and white in its packaging for
many years
- Figure 25: Brands using silver and black to create a premium look to
packaging
- Figure 26: Natural personal care is best analyzed from the perspective
of "broad", "narrow" and "organic" definitions
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