Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Hair Care in Latin America. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2005
and full forecasts to 2010 for 7 countries covered within the Latin America
region.
Scope
Contains information on 5 categories: Conditioner, Hair colorants, Shampoo,
Styling agents, Perms & relaxers. Provides market value, volume, expenditure
and consumption data by market, segment and sub segment. Includes company and
brand share data by category, as well as distribution channel data. Contains
market value segmentation by demographic and socioeconomic group.
Highlights
The market for Hair Care in Latin America for the 7 countries covered
increased between 2000-2005, growing at an average annual rate of 8.4%. The
leading company in the market in 2005 was L' Oreal S.A. The second-largest
player was Procter & Gamble with Unilever in third place. The report provides
market coverage for Latin America consisting of the following countries:
Argentina, Brazil, Chile, Colombia, Mexico, Uruguay and Venezuela.
Reasons to Purchase
Discover the major quantitative trends affecting the Hair Care markets.
Understand consumers' consumption and expenditure patterns for the 7 countries
covered. Understand the future direction of the market with reliable
historical data and full five year forecasting.
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