Anti-Aging & Beauty Attitudes And Behaviors

Abstract

Image and beauty are important themes in modern society. Many women feel that they do not conform to society' s beauty blueprint. Around 20-30% of women have considered plastic surgery with take up rates low at roughly 3%. Almost three quarters (73%) of women responding to a Datamonitor survey cited body shape as a ' major concern' . Meanwhile, men are also taking more time over their appearance.

• Comprehensive European, Asian and US personal care market data by country and category.
• Quantitative data from Datamonitor' s proprietary consumer surveys highlighting the attitudes and behaviors of real-world consumers.
• Insights into how global consumers' changing attitudes and behaviors will affect the use of beauty products.
• Detailed action points offering practical strategies and examples of recently-launched innovative products.

Although populations are aging, older women believe that misconceptions about them still exist in society which is reflected in the media. These misconceptions result in women aged 50-64 being significantly less likely to agree with the statement "I like being the age I am".

There is an emerging trend of teaching good skincare habits to teenagers and young adults, building brand loyalty in the process. Changing attitudes have opened up the market for men' s beauty and anti-aging products. Products developed for specific anti-aging functions will also benefit from consumers' desires for targeted products.

Although physical appearance has become more important, around 60% of all Americans still feel that inner beauty is more important than physical appearance. A study by a leading brand asked women to rate the importance of different attributes in making a woman beautiful found physical appearance ranked as a factor of low importance.

• Understand the shifting assumptions of global consumers and producers with regard to beauty products and their marketing claims.
• Discover the implications of an aging society and how this market feels currently about beauty and beauty products.
• Explore in-depth analysis of new products launched globally and action points that highlight existing best practice and new innovations.