Abstract
Introduction
Verdict Research: This report analyses the OOT market conditions of the six
core EU member states. It explores the dynamics, growth trends, drivers and
key indicators and provides detailed recommendations. It also profiles the top
OOT operators including Auchan, Carrefour, E.Leclerc, ITM, IKEA, Metro,
Kingfisher, Rewe, Schwarz and Tesco.
Scope of this report
- Proprietary data on market value, space and growth. 2002 -2007 data for
Germany, France, Italy, the Netherlands, Spain and the UK.
- Extensive profiles of the major EU OOT retailers, data on sales densities,
space and store portfolio analysis, retail proposition and analysis.
- Detailed Chapters on six core European OOT markets, with information on
leading players, legislation, recent developments and future outlook.
Research and analysis highlights
While convergence is a major theme across business activities in the EU, the
European out-of-town (OOT) market is still characterised by huge differences.
These lie in development, ownership structure, retail formats, integration
into a wider infrastructural framework, environmental standards, planning
legislation and age and quality of stock.
There are still significant opportunities for retailers and developers in the
OOT arena, however going forward these become harder to find. Broadly speaking
the Mediterranean countries show strong potential for further development,
while in northern Europe retailers will need to focus on redeveloping older
sites and make existing space work harder.
We estimate that sales in the European OOT market grew by 19.1% over the
2002-07 period. We forecast slightly less favourable growth going forward.
Sales growth will follow space growth quite closely and as a result we predict
relatively low growth in overall sales densities.
Key reasons to read this report
- Learn how difficult market conditions are driving competition among OOT
retailers and what the outlook will be in the short to medium term.
- Understand how evolving consumer behaviour is forcing retailers to develop
new product, sales and marketing strategies to appeal to a wider market.
- Identify the success stories and growth prospects of the key competitors
and benchmark their performance against the market.
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