Abstract
Introduction
Verdict Research: The clothing market is one of the most competitive and
fragmented retail sectors, with operators battling for growth in a relatively
low growth environment. UK Fashion Multiples 2008 profiles a representative
sample of smaller, but influential, men' s and women' s fashion retail brands,
and explores the dynamics, growth trends and drivers of the market and
retailers responses.
Scope of this report
- Market size, sales and growth rates for the clothing market 2002-2007 and
retail distribution of clothing expenditure for 2006 and 2007.
- Six year market share records with key operating statistics and store
portfolio analysis for the 10 fashion multiples profiled in the report.
- Men' s and women' s space allocation for each brand split across eight
product categories.
- Total advertising spend in 2006 for each retailer.
Research and analysis highlights
Niche retailers are outperforming the clothing market. We estimate the premium
segment grew by 13.9% in 2007 faster than either the value or middle market
segments. The 10 specialists profiled highlight this trend collectively adding
0.3% points in 2007.
Proof that dynamism takes market share is evident in the performance of two
retailers at very different stages of maturity River Island and Fat Face where
sustained sales densities and profitability have underpinned gains in market
share.
The growing internationalisation of fashion tastes has generated high
potential for international growth for smaller fashion multiples. The
retailers in this report are almost all in the process of developing networks
of stores in overseas markets.
Key reasons to read this report
- Understand market drivers. Because of the fragmented nature of the
clothing market, smaller fashion multiples are a key influence on market
trends.
- Discover how retailers are reacting to the major trends and key influences
on fashion multiples and what their responses are likely to be.
- Utilize the data and analysis in this report to formulate strategic
planning
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