Payment Cards in Germany 2007

Abstract

Payment Cards in Germany is an invaluable guide to one of Europe' s largest card markets. The report provides statistics on market size, competitor market shares and acceptance. It also provides an overview of regulation, competitor activities, product innovation and market forecasts. It concludes with an analysis of the German market

• The focus of the report is on consumer payment cards, as opposed to commercial card products.
• Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
• The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered.
• Historic market data is presented for 2002-06, with forecasts presented to 2011. Competitor shares for card issuers are presented for 2006.

In comparison to other European markets, payment cards are not a particularly popular payment option in Germany. Most consumers favor paying for goods by credit transfer or by cash.

Pay later cards are traditionally sold as part of a current account package. However, things are slowly changing; standalone players such as Barclaycard have entered the market, while the development of loyalty and co-branding in the market has seen greater issuance of card products to non-customers of the issuing partner.

The payment card market in Germany is expected to exhibit limited to growth to 2011. The number of cards is expected to grow at an average annual rate of 0.7%, to reach 119.5 million. The value of transactions is expected to grow at an average compound growth rate of 4.7% to reach EUR597,643 million by the same time.

• Learn how the German consumer payment card market has developed over the last five years.
• Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
• Use of Datamonitor' s five year forecasts for the market to plan your future strategy.