Abstract
Overview
Introduction
Payment Cards in Ireland is an invaluable guide to one of the key European
card markets. Created using a combination of secondary and primary research,
this report provides statistics on market size, competitor market shares and
card acceptance. It also provides an overview of regulation, competitor
activities and product innovation. It concludes with an analysis of the Irish
market.
Scope
- The focus of the report is on consumer payment cards, as opposed to
commercial cards.
- Data and analysis provided on debit cards, credit cards and charge cards.
- The report parameters extend to card issuance only. Merchant acquiring and
card processing are not covered.
- Historic market data is presented for 2002-06, with forecast data
presented to 2010. Competitor shares for card issuers are presented for 2006.
Report Highlights
Overall, the payment card market in Ireland has enjoyed strong growth over the
last five years; this is particularly true of the pay now market. Card
issuance in the pay now market has grown at an annual average rate of 13.9%
compared to 5.6% in the pay later market.
Ireland has reached full migration to EMV. A public awareness campaign was
launched leading up to March 17, 2007, St Patrick' s Day, after which
cardholders had to the use chip and PIN facility and could no longer sign for
purchases at the POS.
The Irish market is becoming more competitive. Fortis entered the market in
2007 by forming a joint venture with the Irish post office, An Post, and has
begun offering credit cards. At the same time, Halifax launched its first
current account for Irish consumers and introduced Ireland' s first
Visa-branded debit card.
Reasons to Purchase
- Learn how the Irish consumers payment card market has developed over the
last five years.
- Understand recent developments in the market in terms of consolidation,
new entrants and product innovation.
- Find out Datamonitor' s view on the future growth rate in the Irish payment
card markets including, debit, credit and charge.
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