Abstract
Overview
Introduction
The UK motorcycle insurance market experienced significant competitive
pressures in both 2006 and 2007. This report examines the reasons behind this
competition, as well as providing information on GWP, premium rates, and bike
numbers. It also provides a GWP forecast up to and including 2011, making it
essential reading for those with an interest in motorcycle insurance.
Scope
- Analysis of market size and the drivers behind recent developments
- Detailed competitor analysis, comparing the relative performance of all
major and emerging motorcycle insurers
- Detailed market forecast based on Datamonitor' s in-house model and
expertise
Report Highlights
Competitive conditions in the market kept premium rates soft in 2006.
Insurers, particularly the largest players in the market, were reported to
have targeted growth in what remained a profitable market.
According to industry executives interviewed by Datamonitor motorcyclists
typically prefer to purchase through specialist brokers, and it is mainly
brokers that have high brand awareness in the market, achieved through
advertising and high profile sponsorships.
Reasons to Purchase
- Benchmark your company against your competitors based on current and past
performance in the market
- Target your motorcycle insurance proposition through a better knowledge of
the trends in bike ownership
- Develop your future business plans from an informed viewpoint with
Datamonitor' s market forecast
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