Abstract
Datamonitor' s Publishing: Global Industry Guide is an essential resource for
top-level data and analysis covering the publishing industry. It includes
detailed data on market size and segmentation, textual analysis of the key
trends and competitive landscape, and profiles of the leading companies. This
incisive report provides expert analysis on a global, regional and country
basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global publishing market grew by 2.3% in 2007 to reach a value of $444.1
billion.
In 2012, the global publishing market is forecast to have a value of $498.4
billion, an increase of 12.2% since 2007.
The most lucrative segment of the global publishing market is the sale of
advertising, which accounts for 33.7% of the market' s value.
The Americas is the most lucrative regional publishing market, accounting for
39.9% of the global market' s value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The publishing market consists of books, newspaper and magazines, and
advertising segments. The book publishing industry comprises publishers of
academic, professional, general and other (fictions, non-fiction etc) books.
Market value refers to the domestic sales of books only at the retail sales
price (RSP). The newspaper and magazine segment value is calculated as the
revenues generated by publishers from hard or electronic copies of their
products, whereas advertising segment represents revenues generated from
advertising within those products. Any currency conversions used in the
creation of this report have been calculated using constant 2006 annual
average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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