Abstract
Datamonitor' s Air Fresheners: Global Industry Guide is an essential resource
for top-level data and analysis covering the air fresheners industry. It
includes detailed data on market size and segmentation, textual analysis of
the key trends and competitive landscape, and profiles of the leading
companies. This incisive report provides expert analysis on a global, regional
and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global air fresheners market grew by 5.1% in 2007 to reach a value of $4.7
billion.
In 2012, the market is forecast to have a value of $5.9 billion, an increase
of 26.1% since 2007.
The market grew by 3.0% in 2007 to reach a volume of 1.7 billion units.
In 2012, the market is forecast to have a volume of 1.9 billion units, an
increase of 15.2% since 2007.
Sales of electrical air fresheners account for 34.9% of the market by value.
Europe accounts for 43% of the market by value.
S.C. Johnson is the leading company in the market, holding a 32.3% market
share by value.
Supermarkets and hypermarkets form the leading distribution channel for air
fresheners in the global market, accounting for 64.6% of the market' s value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The air fresheners market consists of continuous air fresheners, electrical
air fresheners and pump/aerosol air fresheners. The market is valued according
to retail selling price (RSP) and includes any applicable taxes. Any currency
conversions used in the creation of this report have been calculated using
constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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