Abstract
Datamonitor' s Breakfast Cereals: Global Industry Guide is an essential
resource for top-level data and analysis covering the breakfast cereals
industry. It includes detailed data on market size and segmentation, textual
analysis of the key trends and competitive landscape, and profiles of the
leading companies. This incisive report provides expert analysis on a global,
regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global breakfast cereals market grew by 3.2% in 2007 to reach a value of
$22.4 billion.
In 2012, the market is forecast to have a value of $26.2 billion, an increase
of 16.6% since 2007.
The market grew by 2.6% in 2007 to reach a volume of 3,510 million kg.
In 2012, the market is forecast to have a volume of 3,990.5 million kg, an
increase of 13.7% since 2007.
The sales of ready-to-eat cereals account for 87.2% of the global market' s
value.
The Americas market for breakfast cereal accounts for 64.6% of the global
market' s value.
Kellogg Company has a 37.6% share of the market by value.
Supermarkets and hypermarkets form the most significant distribution outlet
for global breakfast cereals, accounting for 78.8% of the market by value
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The breakfast cereal market consists of hot breakfast cereal and ready-to-eat
breakfast cereals. The market is valued according to retail selling price
(RSP) and includes any applicable taxes. Any currency conversions used in the
creation of this report have been calculated using constant 2006 annual
average exchange rates. For the purpose of this report the Americas comprises
Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the
UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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