Abstract
Datamonitor' s Deodorants: Global Industry Guide is an essential resource for
top-level data and analysis covering the deodorants industry. It includes
detailed data on market size and segmentation, textual analysis of the key
trends and competitive landscape, and profiles of the leading companies. This
incisive report provides expert analysis on a global, regional and country
basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global deodorants market grew by 3.1% in 2007 to reach a value of $9.4
billion.
In 2012, the market is forecast to have a value of $11.1 billion, an increase
of 17.3% since 2007.
The market grew by 3.9% in 2007 to reach a volume of 3.6 billion units.
In 2012, the market is forecast to have a volume of 4.4 billion units, an
increase of 21.2% since 2007.
Sales of aerosol anti-perspirants account for 42.4% of the market by value.
Europe is the largest deodorants market, accounting for 47.5% of the global
market' s value.
Unilever is the leading company in the market, holding a 27.1% market share by
value.
Supermarkets and hypermarkets form the leading distribution channel for
deodorants in the global market, accounting for 49.7% of the market' s value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The deodorants market consists of aerosol anti-perspirant, body spray, roll-on
deodorants, sticks & solids, deodorant gel and deodorant creams. The market is
valued according to retail selling price (RSP) and includes any applicable
taxes. Any currency conversions used in the creation of this report have been
calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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