Table of Contents
- Overview
- Key Messages
- The market for mobile enterprise solutions is growing steadily
- Hardware is the largest growth area in enterprise expenditure
- Financial Services Institutions have the highest adoption rates of
mobility solutions
- Healthcare providers are set to make the most greenfield investments in
mobility
- Mobility is unlikely to be an enterprise' s largest IT project in 2008
- Fixed mobile convergence will break through eventually
- The demand for mobile enterprise applications is growing slowly
- Security and integration concerns are currently the greatest barriers to
adoption
- Network operators are playing an increasingly prominent role in the
enterprise market
- Channel strategies vary according to the solution and vendor
- Table of Contents
- Table of figures
- Table of tables
- Market Opportunity
- The market for mobile enterprise solutions is not fulfilling its promise
- Defining enterprise mobility
- Return on investment must be proven
- Rates of investment and penetration vary by geography, industry and
company size
- The market for mobile enterprise solutions is growing steadily
- Western Europe and Asia Pacific will show the largest overall growth
in absolute terms
- Hardware (devices) is the largest growth area in enterprise expenditure
- The penetration of mobility solutions has been increasing
- Enterprises will continue to invest in all mobility technologies over
the next two years
- The bundling of solutions may explain consistent growth across the
mobility market
- Financial Services Institutions have the highest adoption rates of
mobility solutions
- The benefits of enterprise mobility are clear in the manufacturing and
retail industry
- Wireless payment applications an interesting growth area
- Healthcare providers are set to make the most greenfield investments in
mobility
- Enterprises must be educated about the mobility solutions available to
them and the potential RoI
- Larger enterprises are more likely to deploy mobility solutions
- Market penetration is slowing in the large enterprise space
- Large enterprises spend the most on mobility solutions
- Mobility is unlikely to be enterprises' largest IT project in 2008
- The value of investments in mobility is smaller
- Technology Evolution
- Fixed mobile convergence will break through eventually
- The philosophy of Mobile to Mobile (MMC) Convergence is gradually
being adopted
- Desk phone investment may become redundant
- A dream of interoperability, but the reality is very different
- The demand for mobile enterprise applications is growing slowly
- Devices need to be user friendly, secure and easy to manage
- Enterprises need secure device management solutions
- Customer Impact: Enterprise Pain points have to be addressed
- The Return on Investment for mobility solutions can be proven
- Business process improvements are driving investments in mobility
technologies
- Cost is not the top objective when deploying mobility
- Mobility can help reduce enterprises' carbon footprint
- Security and integration concerns are the greatest barriers to adoption
- Security is still perceived to be an issue despite vendors' claims
that it is not a problem
- Cost and device lifetime are also inhibiting enterprises
- There is not always a business case for mobility solutions
- The lack of regulations and proliferation of devices may be confusing
for enterprises
- There are increasing opportunities for mobility solutions across all
verticals
- Enterprise mobility has traditionally been deployed for field force
automation
- Public welfare agencies have made mobility investments
- There is a lot of demand from the healthcare sector for mobility
solutions
- Field Force sales within Pharmaceutical is a key growth area
- Mobile email is more popular for financial services and sales
- Insurance and financial planning are key adopters of mobility solutions
- Investment banking / stock trading
- Competitive Landscape
- The leading vendors in enterprise mobility provide a variety of offerings
- Network operators are having an increasingly prominent role in the
enterprise market
- The competitive landscape in the enterprise mobility market is fragmented
- IBM, RIM and Nokia are market leaders
- HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as
the primary challengers
- Summary scores reveal low end users sentiment towards mobility solutions
on offer
- Mindshare in the mobility market is dominated by two large vendors: HP
and IBM
- There is not yet a clear leader in the increasingly competitive
enterprise mobility market
- Go to Market
- Channels to market are important for vendors to expand their businesses
- As the market matures, preferred routes to market are changing
- Both the CEO and CIO are likely to have some degree of influence over
mobility decisions
- Resellers and partners offer advantages for vendors to expand their
audience
- Channel preference is related to company size
- Analysis of mature markets reveals that enterprises prefer an on site
solution
- Spanish and Italian enterprises are most likely to purchase their
mobility solutions direct from a supplier
- Channel varies according to the solution and vendor
- MNOs offer another route to market for vendors
- Vendors should recognize that many employees purchase handsets from
retail outlets
- Vendors need to be clear when marketing their solutions how they will
benefit enterprises
- Concentrate on solutions for improving business processes
- Provide transparency on costs and security
- Target key verticals and geographies where growth is strong
- As the market grows, strengthen solution breadth
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Enterprise expenditure on mobility solutions by region ($m)
- Table 2: Global enterprise mobility expenditure ($m)
- Table 3: Penetration of mobility solutions and projected greenfield
investments in 6 months
- Table 4: Penetration of solutions and projected investment in 6
months/2 years
- Table 5: Breakdown of enterprise mobility expenditure by vertical and
region 2008 ($m)
- Table 6: Penetration of mobility solutions by vertical in the next 6
months? 2 years?
- Table 7: Penetration of mobility technologies by size band, investment
in next 6 months/2 years
- Table 8: Enterprise mobility expenditure by size band ($m)
- Table 9: Which technology area is your single biggest IT project in
2007 fall under?
- Table 10: What are the key benefits you expect from mobility?
- Table 11: What issues prevent your organization from investing in
mobility solutions?
- Table 12: The Enterprise Mobility Decision Matrix*
- Table 13: Enterprise Mobility Decision Matrix - vendor scores summary
- Table 14: Please pick two firms which you believe to be ' leaders' in
enterprise mobility
- Table 15: Rank the 2 most influential positions for investment
decisions regarding mobility
- Table 16: What is your preferred approach to buying mobility
technologies?
- Table 17: What is your preferred approach to buying mobility
technologies?
- List of Figures
- Figure 1: Western Europe and Asia Pacific will show the largest growth
in absolute terms
- Figure 2: Hardware will experience the largest growth
- Figure 3: The penetration of mobility solutions is gradually increasing
- Figure 4: Financial services is the largest vertical for mobility
expenditure in 2008
- Figure 5: The healthcare industry is driving growth in mobility
- Figure 6: Large enterprises have a much higher penetration of mobility
solutions
- Figure 7: Enterprise mobility expenditure by size band
- Figure 8: Mobility deployments are unlikely to be enterprises largest
IT project
- Figure 9: Cellular technology evolution
- Figure 10: Improved business processes is the key benefit of
enterprise mobility solutions
- Figure 11: Enterprises consider security concerns to be their top
inhibitor
- Figure 12: Leading vendors provide a variety of offerings
- Figure 13: The Enterprise Mobility Decision Matrix
- Figure 14: IBM and HP are leaders in enterprise mobility mindshare
- Figure 15: The CEO is the most influential position for making
mobility investment decisions
- Figure 16: Two thirds of enterprises purchase their mobility solutions
through resellers
- Figure 17: Enterprises in Germany and Italy prefer to deploy mobility
as a hosted service
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