Abstract
Overview
Introduction
RBS is one of the oldest banks in the UK. Since its acquisition of NatWest in
2000, it has embarked on a program of international expansion and, outside of
the UK, now operates in the US, Europe and Asia Pacific. This profile focuses
primarily on RBS' s card operations, providing an overview of its current
market positioning and outlook for the future.
Reasons to Purchase
- Understand the key elements of RBS' s strategy and approach in the card
issuing space, and see how this can be applied to your business.
- Learn how this strategy positions RBS for the future and where its biggest
opportunities may lie.
- See how RBS stacks up in Datamonitor' s unique Competitor Benchmark
exercise.
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