Abstract
Overview
Introduction
In recent years NRIs have come to be seen as an important niche segment for
wealth managers to target and as a key potential growth area in the future.
This brief assesses the strategies that wealth managers are using to target
NRIs.
Scope
- Sizes the global NRI market;
- Presents a profile of NRI clients, based on Datamonitor surveys in Europe
and Asia Pacific;
- Assesses wealth managers' strategies for targeting the NRI market.
Highlights
The global stock of non-resident Indians (NRIs) continues to expand, with the
highest concentrations in Saudi Arabia, the US, the UAE and the UK.
Datamonitor research suggests that NRI clients based in Europe are more likely
to insist on greater involvement in the management of their portfolios. In
fact, 66% of European wealth managers described their NRI clients' desire to
take an active role in their own portfolio management/investment decisions as
above-average or high.
Major wealth managers also perceive the value of targeting the NRI market by
establishing private banking operations in their homeland. SG Private
Banking' s Singapore office serves as the base for its non-resident Indian
(NRI) business line. However, the bank also leverages its on-the-ground
presence in Bangalore, Chennai, Delhi and Mumbai.
Reasons to Purchase
- Identify the most important countries and regions for NRI wealth
management;
- Develop your NRI proposition based on insight into clients'
characteristics and needs;
- Compare your competitors' strategies for targeting this niche segment.
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