Abstract
Overview
Introduction
Grocery shopping in Europe and North America is changing as shoppers focus on
value and product range. This has encouraged the development of new forms of
retail channel which consumers are using in new and different ways. This
report explores attitudes towards the different factors shaping the retail
environment and how shoppers are behaving as a result of this.
Scope
- Analysis of consumer attitudes and behaviors with regard to shopping -
including store selection and in-store choices
- Key data including grocery shopping frequency and value share of different
store formats
- Detailed recommendations offering practical strategies based on the trends
and insights uncovered in the report
- Covers countries across Europe and North America; France, Germany, Italy,
Netherlands, Spain, Sweden, UK and the US
Report Highlights
Grocery shopping in Europe, North America and indeed around the world is
changing in two main ways. Firstly, shoppers' attitudes towards the different
elements of the retail offer are shifting. And secondly, these changing
attitudes are encouraging the development of new forms of retail channel which
shoppers are using in new and different ways
With a 15% share of French grocery retailing and more than 4,000 outlets by
2007, discounter store share of value sales has grown by 50% over 2002-07,
while the number of outlets has almost doubled. More than two-thirds of the
French public are now customers of one of the discounters, a number that has
also significantly increased
The paradox balance between offering range variety and simplifying the
shopping experience is an important issue for retailers to resolve.
Manufacturers and retailers therefore need to find the "choice sweet spot" by
editing the choices for their targeted customer while manipulating the number
of choices and then assessing customer reaction
Reasons to Purchase
- Understand the attitudes driving shopping patterns including store choice
and point of purchase behavior
- Obtain consumer survey and store format data allowing you to identify the
changing priorities of today' s shoppers in developed consumer societies
- Improve your marketing and in-store proposition by following specific
actionable recommendations and by identifying industry best practice
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