Abstract
Overview
Introduction
With more than 160 million cards in issue, Bank of America is one of the
world' s biggest issuers. It has continued to expand its cards business at home
and abroad both organically, particularly through the use of affinity
marketing, and by the acquisition of MBNA.The company is highly prolific in
the US,with more than 55 million customer relationships, while MBNA is the
largest issuer in the UK.
Reasons to Purchase
- Gain a detailed understanding of Bank of America' s strategy and approach
in the card issuing space.
- Find out Datamonitor' s opinion on Bank of America' s future outlook in
cards.
- Learn how Datamonitor rates Bank of America' s card operations in its
unique competitor benchmark operation.
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