Abstract
Overview
Introduction
Many household and personal care products are experiencing high growth rates
but it is important that forecourt retailers understand which they should
include in their limited shop space. Based on Datamonitor' s consumer products
database and customer research, this brief identifies the fastest growing
markets and the opportunities for forecourt retailers therein.
Scope
- Consumption data of four key household and personal care categories, both
in terms of sales at the total market level and through convenience stores.
- Analysis of the consumer trends which are driving growth in demand for
selected categories and a review of their relevance for forecourt retailers.
- An overview of some product examples which are considered to fit in well
with the service station shop concept.
Report Highlights
Given time constraints, multi-tasking whilst on-the-go has become vital for
many people, giving rise to ' speed-shopping' and the increased use of
convenience stores for a wider range of products. Repsol is in the process of
developing its convenience retail proposition in a joint venture with El Corte
Inglés.
Although varying greatly by market, the high per capita consumption of textile
cleaning products indicates that they would fit in well with the service
station convenience format. By far the highest per capita consumption of
textile washing product is in Spain, where 21 units of textile washing
products were purchased per person in 2007.
As Europeans travel more, both for business and pleasure, fuel retailers
should offer shampoo in their forecourt shops in order to take advantage of
the growing number of away-from-home personal care occasions. In Europe the
number of away-from-home personal care occasions is forecast to rise by 13%
between 2006 and 2011.
Reasons to Purchase
- Determine which household products have the highest consumption on a per
capita basis and generate ideas for new product category introductions.
- Uncover the key drivers behind the use of different product categories and
gauge how forecourt retailers can best exploit these.
- Identify the markets in which key household and personal care product
categories are growing the fastest and forecast how this is expected to change.
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