Table of Contents
- DATAMONITOR VIEW
- ANALYSIS
- There are a number of consumer trends supporting the inclusion of
household and personal products in service station shops
- Providing mainstream household items in service stations responds to
consumer demand for ' top-up' shopping
- Fuel retailers should seek to exploit the growth in personal care
occasions
- In all European markets multi-purpose cleaners have the potential to
offer fuel retailers a lucrative new product category
- Across Europe sales of general cleaning products are growing at a
faster rate through convenience stores than at the overall market level
- There is a particularly high usage of general purpose cleaners in Spain
- Within general purpose cleaners, disinfectants and multi-purpose
cleaners is the most popular sub-category
- Category managers should stock the most popular brands of
disinfectants and multi-purpose cleaners
- Textile washing products represent a core household purchase in all
European markets
- Textile washing product sales through convenience stores are growing
at a particularly rapid rate in Switzerland and Romania
- Usage of textile washing products is highest in Spain, the UK and
Ireland
- Laundry detergents are the largest sub-category within textile washing
products
- Category managers should seek to stock the most popular laundry
detergents
- Regular shampoo should be considered by fuel retailers as a fundamental
shop product
- Growth in convenience store sales of shampoo is especially strong in
Switzerland and Romania
- Per capita consumption of shampoo is highest in Switzerland and Greece
- Standard shampoo is the most popular product within the shampoo
category
- Service station shops should be stocked with regular shampoo products
under recognized brands
- Air fresheners represent the fastest growing segment of the household
products category
- Sales of air fresheners are growing at a particularly strong rate
through convenience stores in Germany and Russia
- The use of air fresheners is particularly high in the UK
- Pump/aerosol air fresheners represent the largest sub-segment within
the air fresheners category
- Category managers should stock aerosol and innovative car-related air
fresheners
- APPENDIX
- Definitions
- Product selection
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Overall, the number of personal care occasions is forecast
to rise by 13% between 2006 and 2011
- Figure 2: Between 2000 and 2006 sales of general cleaning products
grew at an average annual rate of 3.2% through convenience stores
- Figure 3: In Spain, almost nine liters of general cleaning product are
sold per person annually
- Figure 4: Sales of floor and wall cleaners are expected to grow at an
average annual rate of over 3% between 2007 and 2011
- Figure 5: Colorex' s Soft Scrub anti-bacterial scouring cream
- Figure 6: Cristasol' s multi-purpose cleaner range
- Figure 7: Dixi' s multi-purpose cleaner
- Figure 8: Between 2000 and 2006 sales of textile washing products
through convenience stores grew at a CAGR of seven percent in Switzerland
- Figure 9: In Spain, 21 units of textile washing products are used
annually per person
- Figure 10: Sales of laundry detergents are forecast to grow at around
1% annually between 2007 and 2011
- Figure 11: Laundry Tables from Persil
- Figure 12: Proctor and Gamble' s Bonux 2 in 1 detergent
- Figure 13: Between 2000 and 2006 sales of shampoo through convenience
stores grew at a CAGR of seven percent in Switzerland
- Figure 14: In Switzerland 4.5 units of shampoo are used per capita per
year
- Figure 15: Sales of standard shampoo are forecast to grow by over 2%
annually between 2007 and 2011
- Figure 16: Repair & Care shampoo and conditioner from Pantene
- Figure 17: Shauma For Men Shampoo from Henkel
- Figure 18: In Germany sales of air fresheners grew at an average
annual rate of almost 14% between 2000 and 2006
- Figure 19: In the UK 2.8 units of air freshener were used per capita
in 2007
- Figure 20: Sales of pump and aerosol air fresheners are expected to
grow at an average annual rate of almost 4% between 2007 and 2011
- Figure 21: Reckitt Benckiser' s Air Wick range
- Figure 22: Reckitt Benckiser' s Air Infusion range
- Figure 23: The Ambi Pur car air freshener range
- Figure 24: In Europe 54 units of feminine care products are used per
person annually
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