Abstract
Overview
Introduction
Unified communications (UC) is evolving from a concept to a more mature
solution stack. However, there is still a lot of confusion in the market about
what actually constitutes UC. This report is going to define UC and provide
clarity to vendors and investors, by identifying the key market trends and
forecasting future growth opportunities.
Scope
- Identifies penetration of UC solutions by vertical markets and highlights
the industries which are planning the most Greenfield investments.
- Forecasts the growth potential of different regions by estimating
enterprise unified communications expenditure within those regions.
- Defines the unified communications portfolio of applications and sets out
the technology evolution.
- Analyzes the competitive landscape by evaluating vendor strategies and
determining their position in the market.
Highlights
The market for unified communications solutions is undoubtedly growing but a
comprehensive analysis of the market reveals that growth is being hindered by
enterprise pain points not being completely addressed, and vendors' marketing
strategies not clearly demonstrating a return on investment.
There is a diverse competitive landscape with traditional communication
vendors and new entrants all claiming to offer the leading unified
communications solution. Partnerships between these new entrants and the
established communication vendors is behind some claims from vendors to offer
a ' end-to-end' solution.
Channel to market is important and vendors should consider enterprise
preferences for a hosted or on-premise solution, and make full use of
resellers and partners. It is also important to target key messages at the
right individuals within enterprises and be aware of budget constraints and a
desire to adopt UC technologies in a piecemeal manner.
Reasons to Purchase
- Identifies the major trends affecting the market and predicts how those
trends will evolve.
- Offers insight into the unified communications market based upon primary
data and perceptive analysis.
- Covers the breadth of the UC market, helping decision makers understand
market opportunities and the best ways to address those opportunities.
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