Abstract
Overview
Introduction
Crédit Agricole is a leading player in pay later cards in France. After
undergoing four years of transformation including flotation in 2001 and the
acquisition of Crédit Lyonnais, the group launched a strategic development
plan in 2005, the main objective of which is to continue growing the group' s
activates in Europe. As a result, its international card portfolio is growing
rapidly.
Reasons to Purchase
- Understand the key elements of Crédit Agricole' s strategy and approach in
the card issuing space, and see how this can be applied to your business.
- Learn how this strategy positions Crédit Agricole for the future and where
its biggest opportunities may lie.
- See how Crédit Agricole stacks up in Datamonitor' s unique Competitor
Benchmark exercise.
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