Abstract
Overview
Introduction
In recent years, entrepreneurs have come to be seen as a key client segment
for wealth managers, offering significant scope for future growth. This report
explores some of the fundamental characteristics of entrepreneurs and business
owners and considers how these clients' requirements are dictating the
development of the wealth management proposition.
Scope
- Presents a profile of business owners and entrepreneurs, based on
Datamonitor surveys in Europe and Asia Pacific;
- Assesses wealth managers' strategies for targeting the business owner /
entrepreneur market.
- Sizes and forecasts the business owner / entrepreneur market in selected
countries.
Report Highlights
Entrepreneurs are an attractive group for several reasons. The combination of
personal and business concerns means that their financial needs are varied,
encompassing portfolio management, estate planning, corporate finance and
international services. This offers strong business potential for wealth
managers.
Increasingly, wealth management services for entrepreneurs are more likely to
resemble institutional or corporate banking services. Private bankers
recognise that entrepreneurs, particularly those in the wealth creation phase
of their business life cycle, have limited liquidity and are most interested
in strategies for growing their business.
In particular, business owners and entrepreneurs favor private equity and
property investments. More than half of European and Asia-Pacific wealth
managers said that their clients exhibited strong demand for these asset
classes.
Reasons to Purchase
- Develop your business owner / entrepreneur proposition based on insight
into clients' characteristics and needs;
- Identify the products and services that are most in demand among business
owners and entrepreneurs;
- Compare your competitors' strategies for targeting this core segment.
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