How Britain Shops 2008: Personal Care

Table of Contents

• CHAPTER 1 INTRODUCTION
  • What is cDNA?
• CHAPTER 2 EXECUTIVE SUMMARY
  • Key Findings
  • Retailer Highlights
  • Profile of Personal Care Shoppers
  • Penetration of Personal Care Shoppers
  • Retailer Usage
  • Main User Share by Region
  • Conversion Rates
  • Shopping Around
  • Loyalty
  • Drivers of Loyalty/Disloyalty
• CHAPTER 3 ALLIANCE BOOTS
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 4 ASDA
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 5 AVON
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 6 MORRISON
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 7 SAINSBURY
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 8 SUPERDRUG
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 9 TESCO
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 10 WILKINSON
  • Key Findings
  • Visitors
  • Main Users
  • Conversion Rates
  • Conversion Rates
  • Loyalty
  • Competitors
• CHAPTER 11 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• List of Tables
  • Table 1: Profile of personal care shoppers by region2008
  • Table 2: % of active personal care shoppers regularlyusing each retailer 2004-2008
  • Table 3: Share of active personal care shoppers using agiven retailer as their main store 2004-2008
  • Table 4: Share of active personal care shoppers naming aretailer as their main store - by TV region 2008
  • Table 5: Average rate of conversion from visitor to mainuser - by TV region 2008 (%)
  • Table 6: Average number of other stores used - by TVregion 2008
  • Table 7: % of personal care shoppers that are loyal totheir main store - by TV region 2008
  • Table 8: Detailed drivers of loyalty 2008
  • Table 9: Personal care loyalty scores by retailer2004-2008
  • Table 10: Personal care disloyalty scores by retailer2004-2008
  • Table 11: What disloyal users preferred about otherpersonal care stores 2004-2008
  • Table 12: Visitor share by region 2008
  • Table 13: Main user share by region 2008
  • Table 14: Conversion rates by region 2008
  • Table 15: Loyalty by region 2008
  • Table 16: Drivers of loyalty 2008
  • Table 17: Drivers of disloyalty 2008
  • Table 18: Potential change 2008
  • Table 19: Top retailers used in other sectors 2008
  • Table 20: Other personal care stores used 2004-2008
  • Table 21: Visitor share by region 2008
  • Table 22: Main user share by region 2008
  • Table 23: Conversion rates by region 2008
  • Table 24: Loyalty - by region 2008
  • Table 25: Drivers of loyalty 2008
  • Table 26: Drivers of disloyalty 2008
  • Table 27: Potential change 2008
  • Table 28: Top retailers used in other sectors 2008
  • Table 29: Other personal care stores used 2004-2008
  • Table 30: Visitor share by region 2008
  • Table 31: Main user share by region 2008
  • Table 32: Conversion rates by region 2008
  • Table 33: Loyalty by region 2008
  • Table 34: Drivers of loyalty 2008
  • Table 35: Drivers of disloyalty 2008
  • Table 36: Potential change 2008
  • Table 37: Top retailers used in other sectors 2008
  • Table 38: Other personal care stores used 2004-2008
  • Table 39: Visitor share by region 2008
  • Table 40: Main user share by region 2008
  • Table 41: Conversion rates by region 2008
  • Table 42: Loyalty by region 2008
  • Table 43: Drivers of loyalty 2008
  • Table 44: Drivers of disloyalty 2008
  • Table 45: Potential change 2008
  • Table 46: Top retailers used in other sectors 2008
  • Table 47: Other personal care stores used 2004-2008
  • Table 48: Visitor share by region 2008
  • Table 49: Main user share by region 2008
  • Table 50: Conversion rates by region 2008
  • Table 51: Loyalty by region 2008
  • Table 52: Drivers of loyalty 2008
  • Table 53: Drivers of disloyalty 2008
  • Table 54: Potential change 2008
  • Table 55: Top retailers used in other sectors 2008
  • Table 56: Other personal care stores used 2004-2008
  • Table 57: Visitor share by region 2008
  • Table 58: Main user share by region 2008
  • Table 59: Conversion rates by region 2008
  • Table 60: Loyalty by region 2008
  • Table 61: Drivers of loyalty 2008
  • Table 62: Drivers of disloyalty 2008
  • Table 63: Potential change 2008
  • Table 64: Top retailers used in other sectors 2008
  • Table 65: Other personal care stores used 2004-2008
  • Table 66: Visitor share by region 2008
  • Table 67: Main user share by region 2008
  • Table 68: Conversion rates by region 2008
  • Table 69: Loyalty by region 2008
  • Table 70: Drivers of loyalty 2008
  • Table 71: Drivers of disloyalty 2008
  • Table 72: Potential change 2008
  • Table 73: Top retailers used in other sectors 2008
  • Table 74: Other personal care stores used 2004-2008
  • Table 75: Visitor share by region 2008
  • Table 76: Main user share by region 2008
  • Table 77: Conversion rates by region 2008
  • Table 78: Loyalty by region 2008
  • Table 79: Drivers of loyalty 2008
  • Table 80: Drivers of disloyalty 2008
  • Table 81: Potential change 2008
  • Table 82: Top retailers used in other sectors 2008
  • Table 83: Other personal care stores used 2004-2008
  • Table 84: Sample sizes by sector 2008
• List of Figures
  • Figure 1: Personal care share of shopper 2004-2008 (%)
  • Figure 2: Profile of personal care shoppers by gender2004-2008 (%)
  • Figure 3: Profile of personal care shoppers by agebracket 2004-2008 (%)
  • Figure 4: Profile of personal care shoppers bysocio-economic class 2004-2008 (%)
  • Figure 5: % of consumers who shop for personal care bydemographics 2008
  • Figure 6: % of consumers who shop for personal care byTV region 2008
  • Figure 7: Concentration of main user share of Top Fiveretailers 2006
  • Figure 8: Concentration of main user share of Top Fiveretailers 2007
  • Figure 9: Concentration of main user share of Top Fiveretailers 2008
  • Figure 10: Average rate of conversion from visitor tomain user 2004-2008 (%)
  • Figure 11: Rate of conversion from visitors to mainusers - by retailer 2008 (%)
  • Figure 12: Average number of other stores used 2004-2008
  • Figure 13: Average number of other stores used - byretailer 2008
  • Figure 14: % of personal care shoppers that are loyal totheir main store 2004-2008
  • Figure 15: % of personal care shoppers that are loyal totheir main store - by demographic group 2008
  • Figure 16: % of personal care shoppers that are loyal totheir main store - by retailer 2008
  • Figure 17: Percentage point change in loyalty ratessince last year by retailer 2008
  • Figure 18: Percentage point change in loyalty ratessince last year by retailer 2008
  • Figure 19: Visitor share 2004-2008 (%)
  • Figure 20: Visitor share - by demographic group 2008 (%)
  • Figure 21: Main user share 2004-2008 (%)
  • Figure 22: Main user share by demographic group 2008 (%)
  • Figure 23: Conversion rates 2004-2008 (%)
  • Figure 24: Conversion rates by demographic group 2008(%)
  • Figure 25: Loyalty 2004-2008 (%)
  • Figure 26: Loyalty by demographics 2008 (%)
  • Figure 27: Preference stores 2008 (%)
  • Figure 28: Shopping around 2004-2008
  • Figure 29: Visitor share 2004-2008 (%)
  • Figure 30: Visitor share by demographic group 2008 (%)
  • Figure 31: Main user share 2004-2008
  • Figure 32: Main user share by demographic group 2008 (%)
  • Figure 33: Conversion rates 2004-2008 (%)
  • Figure 34: Conversion rates by demographic group 2008(%)
  • Figure 35: Loyalty 2004-2008 (%)
  • Figure 36: Loyalty - by demographics 2008 (%)
  • Figure 37: Preference stores 2008 (%)
  • Figure 38: Shopping around 2004-2008
  • Figure 39: Visitor share 2004-2008 (%)
  • Figure 40: Visitor share by demographic group 2008 (%)
  • Figure 41: Main user share 2004-2008 (%)
  • Figure 42: Main user share by demographic group 2008 (%)
  • Figure 43: Conversion rates 2004-2008 (%)
  • Figure 44: Conversion rates by demographic group 2008(%)
  • Figure 45: Loyalty 2004-2008 (%)
  • Figure 46: Loyalty by demographics 2008 (%)
  • Figure 47: Preference stores 2008 (%)
  • Figure 48: Shopping around 2004-2008
  • Figure 49: Visitor share 2004-2008 (%)
  • Figure 50: Visitor share by demographic group 2008 (%)
  • Figure 51: Main user share 2004-2008 (%)
  • Figure 52: Main user share by demographic group 2008 (%)
  • Figure 53: Conversion rates 2004-2008 (%)
  • Figure 54: Conversion rates by demographic group 2008(%)
  • Figure 55: Loyalty 2004-2008 (%)
  • Figure 56: Loyalty by demographics 2008 (%)
  • Figure 57: Preference stores 2008 (%)
  • Figure 58: Shopping around 2004-2008
  • Figure 59: Visitor share 2004-2008 (%)
  • Figure 60: Visitor share by demographic group 2008
  • Figure 61: Main user share 2004-2008 (%)
  • Figure 62: Main user share by demographic group 2008 (%)
  • Figure 63: Conversion rates 2004-2008 (%)
  • Figure 64: Conversion rates by demographic group 2008(%)
  • Figure 65: Loyalty 2004-2008 (%)
  • Figure 66: Loyalty by demographics 2008 (%)
  • Figure 67: Preference stores 2008 (%)
  • Figure 68: Shopping around 2004-2008
  • Figure 69: Visitor share 2004-2008 (%)
  • Figure 70: Visitor share by demographic group 2008 (%)
  • Figure 71: Main user share 2004-2008 (%)
  • Figure 72: Main user share by demographic group 2008
  • Figure 73: Conversion rates 2004-2008 (%)
  • Figure 74: Conversion rates by demographic group 2008(%)
  • Figure 75: Loyalty 2004-2008 (%)
  • Figure 76: Loyalty by demographics 2008 (%)
  • Figure 77: Preference stores 2008 (%)
  • Figure 78: Shopping around 2004-2008
  • Figure 79: Visitor share 2004-2008 (%)
  • Figure 80: Visitor share by demographic group 2008 (%)
  • Figure 81: Main user share 2004-2008 (%)
  • Figure 82: Main user share by demographic group 2008 (%)
  • Figure 83: Conversion rates 2004-2008 (%)
  • Figure 84: Conversion rates by demographic group 2008(%)
  • Figure 85: Loyalty 2004-2008
  • Figure 86: Loyalty by demographics 2008
  • Figure 87: Preference stores 2008 (%)
  • Figure 88: Shopping around 2004-2008
  • Figure 89: Visitor share 2004-2008 (%)
  • Figure 90: Visitor share by demographic group 2008 (%)
  • Figure 91: Main user share 2004-2008 (%)
  • Figure 92: Main user share by demographic group 2008 (%)
  • Figure 93: Conversion rates 2004-2008 (%)
  • Figure 94: Conversion rates by demographic group 2008(%)
  • Figure 95: Loyalty 2004-2008 (%)
  • Figure 96: Loyalty by demographics 2008 (%)
  • Figure 97: Preference stores 2008 (%)
  • Figure 98: Shopping around 2004-2008