Table of Contents
TABLE OF CONTENTS Chapter 1 INTRODUCTION 2 What is this report about?
2 How to use this report 2 Market Definition 3 Chapter 2 OVERVIEW
11 Value Analysis 11 Volume Analysis 12 Chapter 3 EASTERN EUROPE
PERSONAL HYGIENE - MARKET OVERVIEW 13 Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13 Volume Analysis, 2001-2006 15 Volume
Analysis, 2006-2011 15 Company Share Analysis 17 Chapter 4 LEADING
COMPANY PROFILES 20 Unilever 20 Colgate-Palmolive Company 22
Chapter 5 CATEGORY ANALYSIS - SOAP 24 Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 24 Volume Analysis, 2001-2006 26 Volume
Analysis, 2006-2011 26 Company Share Analysis 28 Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 31 Value Analysis, 2001-2006 31 Value Analysis,
2006-2011 32 Volume Analysis, 2001-2006 34 Volume Analysis, 2006-2011
35 Company Share Analysis 37 Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 40 Value Analysis, 2001-2006 40 Value Analysis,
2006-2011 40 Volume Analysis, 2001-2006 42 Volume Analysis, 2006-2011
42 Company Share Analysis 44 Chapter 8 RESEARCH METHODOLOGY 47
Methodology overview 47 Secondary research 48 Market modelling 49
Primary research 50 Data finalisation 50 Ongoing research 51
Chapter 9 APPENDIX 52 Future readings 52 How to contact experts in
your industry 52 LIST OF FIGURES Figure 1: Eastern Europe
Personal Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices)
14 Figure 2: Eastern Europe Personal Hygiene category growth comparison,
by value, 2001-2011 14 Figure 3: Eastern Europe Personal Hygiene volume &
volume forecast, 2001-2011 (Units m) 16 Figure 4: Eastern Europe Personal
Hygiene category growth comparison, by volume, 2001-2011 16 Figure 5:
Eastern Europe Personal Hygiene company share (Top 5 companies), by value,
2005-2006 (%) 19 Figure 6: Eastern Europe Soap value & value forecast,
2001-2011 (US$ m, nominal prices) 25 Figure 7: Eastern Europe Soap
category growth comparison, by value, 2001-2011 25 Figure 8: Eastern
Europe Soap volume & volume forecast, 2001-2011 (Units m) 27 Figure 9:
Eastern Europe Soap category growth comparison, by volume, 2001-2011 27
Figure 10: Eastern Europe Soap company share (Top 5 companies), by value,
2005-2006 (%) 30 Figure 11: Eastern Europe Deodorants value & value
forecast, 2001-2011 (US$ m, nominal prices) 33 Figure 12: Eastern Europe
Deodorants category growth comparison, by value, 2001-2011 33 Figure 13:
Eastern Europe Deodorants volume & volume forecast, 2001-2011 (Units m) 36
Figure 14: Eastern Europe Deodorants category growth comparison, by volume,
2001-2011 36 Figure 15: Eastern Europe Deodorants company share (Top 5
companies), by value, 2005-2006 (%) 39 Figure 16: Eastern Europe Bath &
Shower Products value & value forecast, 2001-2011 (US$ m, nominal prices)
41 Figure 17: Eastern Europe Bath & Shower Products category growth
comparison, by value, 2001-2011 41 Figure 18: Eastern Europe Bath &
Shower Products volume & volume forecast, 2001-2011 (Units m) 43 Figure
19: Eastern Europe Bath & Shower Products category growth comparison, by
volume, 2001-2011 43 Figure 20: Eastern Europe Bath & Shower Products
company share (Top 5 companies), by value, 2005-2006 (%) 46 Figure 21:
Annual data review process 48 LIST OF TABLES Table 1: Personal
Hygiene category definitions 4 Table 2: Eastern Europe Personal Hygiene
value (country-wise), 2001-2006 (US$ m, nominal prices) 11 Table 3:
Eastern Europe Personal Hygiene value (country-wise) forecast, 2006-2011 (US$
m, nominal prices) 11 Table 4: Eastern Europe Personal Hygiene volume
(country-wise), 2001-2006 (Units m) 12 Table 5: Eastern Europe Personal
Hygiene volume (country-wise) forecast, 2006-2011 (Units m) 12 Table 6:
Eastern Europe Personal Hygiene value, 2001-2006 (US$ m, nominal prices)
13 Table 7: Eastern Europe Personal Hygiene value forecast, 2006-2011 (US$
m, nominal prices) 13 Table 8: Eastern Europe Personal Hygiene volume,
2001-2006 (Units m) 15 Table 9: Eastern Europe Personal Hygiene volume
forecast, 2006-2011 (Units m) 15 Table 10: Eastern Europe Personal Hygiene
company share (Top 20 Companies) by value, 2005-2006 (%) 17 Table 11:
Eastern Europe Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 18 Table 12: Unilever Key Facts 20 Table 13:
Colgate-Palmolive Company Key Facts 22 Table 14: Eastern Europe Soap
value, 2001-2006 (US$ m, nominal prices) 24 Table 15: Eastern Europe Soap
value forecast, 2006-2011 (US$ m, nominal prices) 24 Table 16: Eastern
Europe Soap volume, 2001-2006 (Units m) 26 Table 17: Eastern Europe Soap
volume forecast, 2006-2011 (Units m) 26 Table 18: Eastern Europe Soap
company share by value, 2005-2006 (%) 28 Table 19: Eastern Europe Soap
value, by company, 2005-2006 (US$ m nominal prices) 29 Table 20: Eastern
Europe Deodorants value, 2001-2006 (US$ m, nominal prices) 31 Table 21:
Eastern Europe Deodorants value forecast, 2006-2011 (US$ m, nominal prices)
32 Table 22: Eastern Europe Deodorants volume, 2001-2006 (Units m) 34
Table 23: Eastern Europe Deodorants volume forecast, 2006-2011 (Units m)
35 Table 24: Eastern Europe Deodorants company share by value, 2005-2006
(%) 37 Table 25: Eastern Europe Deodorants value, by company, 2005-2006
(US$ m nominal prices) 38 Table 26: Eastern Europe Bath & Shower Products
value, 2001-2006 (US$ m, nominal prices) 40 Table 27: Eastern Europe Bath
& Shower Products value forecast, 2006-2011 (US$ m, nominal prices) 40
Table 28: Eastern Europe Bath & Shower Products volume, 2001-2006 (Units m)
42 Table 29: Eastern Europe Bath & Shower Products volume forecast,
2006-2011 (Units m) 42 Table 30: Eastern Europe Bath & Shower Products
company share (Top 20 Companies)by value, 2005-2006 (%) 44 Table 31:
Eastern Europe Bath & Shower Products value, by company, 2005-2006 (US$ m
nominal prices) 45
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