Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 LATIN AMERICA
PERSONAL HYGIENE - MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13
Volume Analysis, 2001-2006 15
Volume
Analysis, 2006-2011 15
Company Share Analysis 17
Chapter 4 LEADING
COMPANY PROFILES 20
Unilever 20
Procter & Gamble Company, The 23
Chapter 5 CATEGORY ANALYSIS - SOAP 26
Value Analysis, 2001-2006 26
Value Analysis, 2006-2011 26
Volume Analysis, 2001-2006 28
Volume
Analysis, 2006-2011 28
Company Share Analysis 30
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 33
Value Analysis, 2001-2006 33
Value Analysis,
2006-2011 34
Volume Analysis, 2001-2006 36
Volume Analysis, 2006-2011
37
Company Share Analysis 39
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 42
Value Analysis, 2001-2006 42
Value Analysis,
2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011
44
Company Share Analysis 46
Chapter 8 RESEARCH METHODOLOGY 49
Methodology overview 49
Secondary research 50
Market modelling 51
Primary research 52
Data finalisation 52
Ongoing research 53
Chapter 9 APPENDIX 54
Future readings 54
How to contact experts in
your industry 54
LIST OF FIGURES
Figure 1: Latin America Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 14
Figure 2: Latin America Personal Hygiene category growth comparison, by value,
2001-2011 14
Figure 3: Latin America Personal Hygiene volume & volume
forecast, 2001-2011 (Units m) 16
Figure 4: Latin America Personal Hygiene
category growth comparison, by volume, 2001-2011 16
Figure 5: Latin
America Personal Hygiene company share (Top 5 companies), by value, 2005-2006
(%) 19
Figure 6: Latin America Soap value & value forecast, 2001-2011
(US$ m, nominal prices) 27
Figure 7: Latin America Soap category growth
comparison, by value, 2001-2011 27
Figure 8: Latin America Soap volume &
volume forecast, 2001-2011 (Units m) 29
Figure 9: Latin America Soap
category growth comparison, by volume, 2001-2011 29
Figure 10: Latin
America Soap company share (Top 5 companies), by value, 2005-2006 (%) 32
Figure 11: Latin America Deodorants value & value forecast, 2001-2011 (US$ m,
nominal prices) 35
Figure 12: Latin America Deodorants category growth
comparison, by value, 2001-2011 35
Figure 13: Latin America Deodorants
volume & volume forecast, 2001-2011 (Units m) 38
Figure 14: Latin America
Deodorants category growth comparison, by volume, 2001-2011 38
Figure 15:
Latin America Deodorants company share (Top 5 companies), by value, 2005-2006
(%) 41
Figure 16: Latin America Bath & Shower Products value & value
forecast, 2001-2011 (US$ m, nominal prices) 43
Figure 17: Latin America
Bath & Shower Products category growth comparison, by value, 2001-2011 43
Figure 18: Latin America Bath & Shower Products volume & volume forecast,
2001-2011 (Units m) 45
Figure 19: Latin America Bath & Shower Products
category growth comparison, by volume, 2001-2011 45
Figure 20: Latin
America Bath & Shower Products company share (Top 5 companies), by value,
2005-2006 (%) 48
Figure 21: Annual data review process 50
LIST
OF TABLES
Table 1: Personal Hygiene category definitions 4
Table 2:
Latin America Personal Hygiene value (country-wise), 2001-2006 (US$ m, nominal
prices) 11
Table 3: Latin America Personal Hygiene value (country-wise)
forecast, 2006-2011 (US$ m, nominal prices) 11
Table 4: Latin America
Personal Hygiene volume (country-wise), 2001-2006 (Units m) 12
Table 5:
Latin America Personal Hygiene volume (country-wise) forecast, 2006-2011
(Units m) 12
Table 6: Latin America Personal Hygiene value, 2001-2006 (US$
m, nominal prices) 13
Table 7: Latin America Personal Hygiene value
forecast, 2006-2011 (US$ m, nominal prices) 13
Table 8: Latin America
Personal Hygiene volume, 2001-2006 (Units m) 15
Table 9: Latin America
Personal Hygiene volume forecast, 2006-2011 (Units m) 15
Table 10: Latin
America Personal Hygiene company share (Top 20 Companies) by value, 2005-2006
(%) 17
Table 11: Latin America Personal Hygiene value, by company,
2005-2006 (US$ m nominal prices) 18
Table 12: Unilever Key Facts 20
Table 13: Procter & Gamble Company, The Key Facts 23
Table 14: Latin
America Soap value, 2001-2006 (US$ m, nominal prices) 26
Table 15: Latin
America Soap value forecast, 2006-2011 (US$ m, nominal prices) 26
Table
16: Latin America Soap volume, 2001-2006 (Units m) 28
Table 17: Latin
America Soap volume forecast, 2006-2011 (Units m) 28
Table 18: Latin
America Soap company share by value, 2005-2006 (%) 30
Table 19: Latin
America Soap value, by company, 2005-2006 (US$ m nominal prices) 31
Table
20: Latin America Deodorants value, 2001-2006 (US$ m, nominal prices) 33
Table 21: Latin America Deodorants value forecast, 2006-2011 (US$ m, nominal
prices) 34
Table 22: Latin America Deodorants volume, 2001-2006 (Units m)
36
Table 23: Latin America Deodorants volume forecast, 2006-2011 (Units m)
37
Table 24: Latin America Deodorants company share (Top 20 Companies) by
value, 2005-2006 (%) 39
Table 25: Latin America Deodorants value, by
company, 2005-2006 (US$ m nominal prices) 40
Table 26: Latin America Bath
& Shower Products value, 2001-2006 (US$ m, nominal prices) 42
Table 27:
Latin America Bath & Shower Products value forecast, 2006-2011 (US$ m, nominal
prices) 42
Table 28: Latin America Bath & Shower Products volume,
2001-2006 (Units m) 44
Table 29: Latin America Bath & Shower Products
volume forecast, 2006-2011 (Units m) 44
Table 30: Latin America Bath &
Shower Products company share by value, 2005-2006 (%) 46
Table 31: Latin
America Bath & Shower Products value, by company, 2005-2006 (US$ m nominal
prices) 47
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