Table of Contents
TABLE OF CONTENTS Chapter 1 INTRODUCTION 2 What is this report about?
2 How to use this report 2 Market Definition 3 Chapter 2 OVERVIEW
11 Value Analysis 11 Volume Analysis 12 Chapter 3 NORTH AMERICA
PERSONAL HYGIENE - MARKET OVERVIEW 13 Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13 Volume Analysis, 2001-2006 15 Volume
Analysis, 2006-2011 15 Company Share Analysis 17 Chapter 4 LEADING
COMPANY PROFILES 20 Procter & Gamble Company, The 20 Unilever 23
Chapter 5 CATEGORY ANALYSIS - SOAP 26 Value Analysis, 2001-2006 26
Value Analysis, 2006-2011 26 Volume Analysis, 2001-2006 28 Volume
Analysis, 2006-2011 28 Company Share Analysis 30 Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 32 Value Analysis, 2001-2006 32 Value Analysis,
2006-2011 33 Volume Analysis, 2001-2006 35 Volume Analysis, 2006-2011
36 Company Share Analysis 38 Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 40 Value Analysis, 2001-2006 40 Value Analysis,
2006-2011 40 Volume Analysis, 2001-2006 42 Volume Analysis, 2006-2011
42 Company Share Analysis 44 Chapter 8 RESEARCH METHODOLOGY 46
Methodology overview 46 Secondary research 47 Market modelling 48
Primary research 49 Data finalisation 49 Ongoing research 50
Chapter 9 APPENDIX 51 Future readings 51 How to contact experts in
your industry 51 LIST OF FIGURES Figure 1: North America Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 14
Figure 2: North America Personal Hygiene category growth comparison, by value,
2001-2011 14 Figure 3: North America Personal Hygiene volume & volume
forecast, 2001-2011 (Units m) 16 Figure 4: North America Personal Hygiene
category growth comparison, by volume, 2001-2011 16 Figure 5: North
America Personal Hygiene company share (Top 5 companies), by value, 2005-2006
(%) 19 Figure 6: North America Soap value & value forecast, 2001-2011
(US$ m, nominal prices) 27 Figure 7: North America Soap category growth
comparison, by value, 2001-2011 27 Figure 8: North America Soap volume &
volume forecast, 2001-2011 (Units m) 29 Figure 9: North America Soap
category growth comparison, by volume, 2001-2011 29 Figure 10: North
America Soap company share (Top 5 companies), by value, 2005-2006 (%) 31
Figure 11: North America Deodorants value & value forecast, 2001-2011 (US$ m,
nominal prices) 34 Figure 12: North America Deodorants category growth
comparison, by value, 2001-2011 34 Figure 13: North America Deodorants
volume & volume forecast, 2001-2011 (Units m) 37 Figure 14: North America
Deodorants category growth comparison, by volume, 2001-2011 37 Figure 15:
North America Deodorants company share (Top 5 companies), by value, 2005-2006
(%) 39 Figure 16: North America Bath & Shower Products value & value
forecast, 2001-2011 (US$ m, nominal prices) 41 Figure 17: North America
Bath & Shower Products category growth comparison, by value, 2001-2011 41
Figure 18: North America Bath & Shower Products volume & volume forecast,
2001-2011 (Units m) 43 Figure 19: North America Bath & Shower Products
category growth comparison, by volume, 2001-2011 43 Figure 20: North
America Bath & Shower Products company share (Top 5 companies), by value,
2005-2006 (%) 45 Figure 21: Annual data review process 47 LIST
OF TABLES Table 1: Personal Hygiene category definitions 4 Table 2:
North America Personal Hygiene value (country-wise), 2001-2006 (US$ m, nominal
prices) 11 Table 3: North America Personal Hygiene value (country-wise)
forecast, 2006-2011 (US$ m, nominal prices) 11 Table 4: North America
Personal Hygiene volume (country-wise), 2001-2006 (Units m) 12 Table 5:
North America Personal Hygiene volume (country-wise) forecast, 2006-2011
(Units m) 12 Table 6: North America Personal Hygiene value, 2001-2006 (US$
m, nominal prices) 13 Table 7: North America Personal Hygiene value
forecast, 2006-2011 (US$ m, nominal prices) 13 Table 8: North America
Personal Hygiene volume, 2001-2006 (Units m) 15 Table 9: North America
Personal Hygiene volume forecast, 2006-2011 (Units m) 15 Table 10: North
America Personal Hygiene company share by value, 2005-2006 (%) 17 Table
11: North America Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 18 Table 12: Procter & Gamble Company, The Key Facts 20 Table
13: Unilever Key Facts 23 Table 14: North America Soap value, 2001-2006
(US$ m, nominal prices) 26 Table 15: North America Soap value forecast,
2006-2011 (US$ m, nominal prices) 26 Table 16: North America Soap volume,
2001-2006 (Units m) 28 Table 17: North America Soap volume forecast,
2006-2011 (Units m) 28 Table 18: North America Soap company share by
value, 2005-2006 (%) 30 Table 19: North America Soap value, by company,
2005-2006 (US$ m nominal prices) 30 Table 20: North America Deodorants
value, 2001-2006 (US$ m, nominal prices) 32 Table 21: North America
Deodorants value forecast, 2006-2011 (US$ m, nominal prices) 33 Table 22:
North America Deodorants volume, 2001-2006 (Units m) 35 Table 23: North
America Deodorants volume forecast, 2006-2011 (Units m) 36 Table 24: North
America Deodorants company share by value, 2005-2006 (%) 38 Table 25:
North America Deodorants value, by company, 2005-2006 (US$ m nominal prices)
38 Table 26: North America Bath & Shower Products value, 2001-2006 (US$ m,
nominal prices) 40 Table 27: North America Bath & Shower Products value
forecast, 2006-2011 (US$ m, nominal prices) 40 Table 28: North America
Bath & Shower Products volume, 2001-2006 (Units m) 42 Table 29: North
America Bath & Shower Products volume forecast, 2006-2011 (Units m) 42
Table 30: North America Bath & Shower Products company share by value,
2005-2006 (%) 44 Table 31: North America Bath & Shower Products value, by
company, 2005-2006 (US$ m nominal prices) 44
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