Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 13
Chapter 3 WESTERN EUROPE
PERSONAL HYGIENE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 15
Volume Analysis, 2001-2006 17
Volume
Analysis, 2006-2011 17
Company Share Analysis 19
Chapter 4 LEADING
COMPANY PROFILES 22
Unilever 22
Colgate-Palmolive Company 25
Chapter 5 CATEGORY ANALYSIS - SOAP 27
Value Analysis, 2001-2006 27
Value Analysis, 2006-2011 27
Volume Analysis, 2001-2006 29
Volume
Analysis, 2006-2011 29
Company Share Analysis 31
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 34
Value Analysis, 2001-2006 34
Value Analysis,
2006-2011 35
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011
38
Company Share Analysis 40
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 43
Value Analysis, 2001-2006 43
Value Analysis,
2006-2011 43
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011
45
Company Share Analysis 47
Chapter 8 RESEARCH METHODOLOGY 50
Methodology overview 50
Secondary research 51
Market modelling 52
Primary research 53
Data finalisation 53
Ongoing research 54
Chapter 9 APPENDIX 55
Future readings 55
How to contact experts in
your industry 55
LIST OF FIGURES
Figure 1: Western Europe
Personal Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices)
16
Figure 2: Western Europe Personal Hygiene category growth comparison,
by value, 2001-2011 16
Figure 3: Western Europe Personal Hygiene volume &
volume forecast, 2001-2011 (Units m) 18
Figure 4: Western Europe Personal
Hygiene category growth comparison, by volume, 2001-2011 18
Figure 5:
Western Europe Personal Hygiene company share (Top 5 companies), by value,
2005-2006 (%) 21
Figure 6: Western Europe Soap value & value forecast,
2001-2011 (US$ m, nominal prices) 28
Figure 7: Western Europe Soap
category growth comparison, by value, 2001-2011 28
Figure 8: Western
Europe Soap volume & volume forecast, 2001-2011 (Units m) 30
Figure 9:
Western Europe Soap category growth comparison, by volume, 2001-2011 30
Figure 10: Western Europe Soap company share (Top 5 companies), by value,
2005-2006 (%) 33
Figure 11: Western Europe Deodorants value & value
forecast, 2001-2011 (US$ m, nominal prices) 36
Figure 12: Western Europe
Deodorants category growth comparison, by value, 2001-2011 36
Figure 13:
Western Europe Deodorants volume & volume forecast, 2001-2011 (Units m) 39
Figure 14: Western Europe Deodorants category growth comparison, by volume,
2001-2011 39
Figure 15: Western Europe Deodorants company share (Top 5
companies), by value, 2005-2006 (%) 42
Figure 16: Western Europe Bath &
Shower Products value & value forecast, 2001-2011 (US$ m, nominal prices)
44
Figure 17: Western Europe Bath & Shower Products category growth
comparison, by value, 2001-2011 44
Figure 18: Western Europe Bath &
Shower Products volume & volume forecast, 2001-2011 (Units m) 46
Figure
19: Western Europe Bath & Shower Products category growth comparison, by
volume, 2001-2011 46
Figure 20: Western Europe Bath & Shower Products
company share (Top 5 companies), by value, 2005-2006 (%) 49
Figure 21:
Annual data review process 51
LIST OF TABLES
Table 1: Personal
Hygiene category definitions 4
Table 2: Western Europe Personal Hygiene
value (country-wise), 2001-2006 (US$ m, nominal prices) 11
Table 3:
Western Europe Personal Hygiene value (country-wise) forecast, 2006-2011 (US$
m, nominal prices) 12
Table 4: Western Europe Personal Hygiene volume
(country-wise), 2001-2006 (Units m) 13
Table 5: Western Europe Personal
Hygiene volume (country-wise) forecast, 2006-2011 (Units m) 14
Table 6:
Western Europe Personal Hygiene value, 2001-2006 (US$ m, nominal prices)
15
Table 7: Western Europe Personal Hygiene value forecast, 2006-2011 (US$
m, nominal prices) 15
Table 8: Western Europe Personal Hygiene volume,
2001-2006 (Units m) 17
Table 9: Western Europe Personal Hygiene volume
forecast, 2006-2011 (Units m) 17
Table 10: Western Europe Personal Hygiene
company share (Top 20 Companies) by value, 2005-2006 (%) 19
Table 11:
Western Europe Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 20
Table 12: Unilever Key Facts 22
Table 13:
Colgate-Palmolive Company Key Facts 25
Table 14: Western Europe Soap
value, 2001-2006 (US$ m, nominal prices) 27
Table 15: Western Europe Soap
value forecast, 2006-2011 (US$ m, nominal prices) 27
Table 16: Western
Europe Soap volume, 2001-2006 (Units m) 29
Table 17: Western Europe Soap
volume forecast, 2006-2011 (Units m) 29
Table 18: Western Europe Soap
company share (Top 20 Companies) by value, 2005-2006 (%) 31
Table 19:
Western Europe Soap value, by company, 2005-2006 (US$ m nominal prices) 32
Table 20: Western Europe Deodorants value, 2001-2006 (US$ m, nominal prices)
34
Table 21: Western Europe Deodorants value forecast, 2006-2011 (US$ m,
nominal prices) 35
Table 22: Western Europe Deodorants volume, 2001-2006
(Units m) 37
Table 23: Western Europe Deodorants volume forecast,
2006-2011 (Units m) 38
Table 24: Western Europe Deodorants company share
(Top 20 Companies) by value, 2005-2006 (%) 40
Table 25: Western Europe
Deodorants value, by company, 2005-2006 (US$ m nominal prices) 41
Table
26: Western Europe Bath & Shower Products value, 2001-2006 (US$ m, nominal
prices) 43
Table 27: Western Europe Bath & Shower Products value forecast,
2006-2011 (US$ m, nominal prices) 43
Table 28: Western Europe Bath &
Shower Products volume, 2001-2006 (Units m) 45
Table 29: Western Europe
Bath & Shower Products volume forecast, 2006-2011 (Units m) 45
Table 30:
Western Europe Bath & Shower Products company share (Top 20 Companies) by
value, 2005-2006 (%) 47
Table 31: Western Europe Bath & Shower Products
value, by company, 2005-2006 (US$ m nominal prices) 48
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