Abstract
Overview
Introduction
Verdict Research: How Britain Shops 2008: Footwear provides a detailed
overview of customers' shopping habits. The report looks at the socio-economic
and demographic profile of footwear shoppers, where they shop and whether they
are satisfied with their main store for footwear. The report also looks at
what retailers should do to satisfy customers more and lists the key
competitors.
Scope
- A thorough analysis of the way customers shop in the clothing sector,
complete with profiles on the following retailers:
- Asda (George), Brantano, Clarks, JD Sports, JJB Sports, M&S, New Look,
Next, Shoe Zone, Sports World, TK Maxx.
- Each profile provides visitor and main user shares, conversion rates,
loyalty rates with reasons, and key competitors.
- Data are segmented regionally and by demographic and socio-economic group.
Five year historic data are provided so trends can be analysed further.
Report Highlights
More people are footwear shopping - particularly in the DE category. The wide
availability of low price, fashionable styles has made footwear accessible and
appealing to even more people this year. Most of these new users are women,
but the proportion of both genders that shop for footwear has risen over the
last year.
Low prices are less powerful. Consumers are becoming accustomed to a broader
choice of low price footwear options and less likely to be loyal to a retailer
because of them. Quality and service were mentioned more often than previously
as key reasons why shoppers frequent a particular store.
Clothing retailers continue to grow their share of footwear shoppers. All of
the clothing retailers profiled here (Marks & Spencer, Next, New Look and TK
Maxx) have built on their gains further over the last year. This has been
helped by larger stores, more attractive environments and greater investment
in design as their volumes grow.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind
drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers
and find out where they also shop.
- Channel investment for maximum return by knowing which aspects of your
retail proposition most need improving in the opinion of your customers.
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