Overview
Introduction
From an attitudinal perspective, consumers place high importance on fiber and
whole food intake - it is deemed more important than moderating consumption of
ingredients such as fat, sugar, and salt. This report examines consumer
attitudes AND behaviors towards increasing fiber and whole food consumption
and how this creates a profitable opportunity for the food and beverage
industry going forward.
Scope
- Detailed insights and analysis documenting the drivers and inhibitors of
fiber and whole food consumption
- Detailed country level consumer and market insight covering Europe, the
US, Australia and New Zealand
- Analysis documenting the relative importance that consumers place on fiber
and whole food consumption and how this varies by socio-demographics
- Strategic conclusions combined with actionable recommendations for all
industry players to profit from the trend
Report Highlights
A Datamonitor consumer survey of more than 5,000 European and US consumers
identified that a substantive proportion of respondents considered both
' eating fiber' and ' eating whole grains or whole foods' to be ' very important'
or ' important'
In 2003, almost 40% of new global whole grain launches were cereal products
(39.1%), but just three years later the figure is down to around a quarter
(25.9%). Snack bar launches have halved from 18.2% in 2000 to 7.8% in 2007.
Conversely, other snacks such as trail mixes and multi-grain cakes have
increased from 1.3% in 2000 to 7.6% in 2007
The fact that consumers are behind in fiber and whole grain consumption
relative to dietary guidelines only serves to re-enforce the market
opportunity for manufacturers and retailers
Reasons to Purchase
- Obtain a detailed understanding of consumer attitudes and behaviors
towards increasing fiber and whole food consumption
- Find inspiration for innovative formulations and product positioning to
take advantage of consumers' evolving preferences
- Access a blend of quantitative and qualitative data illustrating consumer
attitudes, actual consumption and best-practice marketing across the globe
| 
View Cart
