- DATAMONITOR VIEW
- ANALYSIS
- Fuel retailers do not have to offer regular fuel rebatesas part of their
loyalty programs
- The larger fuel retailers have generally chosen not tooffer rebates on
fuel
- There are a number of reasons behind fuel retailers' decisions to offer
rebates on fuel
- Multi-retailer loyalty schemes with a large number ofpartners increase
the utility of fuel retailer-affiliated cards
- There is much potential for companies that run syndicatedloyalty
schemes to launch additional programs
- Given the shortage of schemes, only large fuel retailershave been able
to join a coalition loyalty program
- Fuel retailers entering into an independent scheme shouldseek to
create motorist-focused groupings
- Fuel retailers in independent schemes have not takenadvantage of the
potential partnerships with insurance companies andhotels
- Loyalty schemes can be used by fuel retailers to increaseawareness and
sales of their non-fuel products and encourage the purchaseof premium fuels
- Fuel retailers differ significantly in how they enable theredemption
of points on non-fuel items
- Loyalty schemes should be used to up-sell to existingcustomers
- Fuel retailers of all sizes can use loyalty schemes toimprove their
brand image
- In certain markets, fuel retailers should use co-brandedcredit cards to
raise revenues and increase loyalty
- Fuel retailers should seek to exploit consumers' growinguse of credit
cards
- Despite the higher revenues that can be generated fromco-branded
credit cards, fuel retailers have yet to exploit this areafully
- Fuel retailers wishing to launch a co-branded credit cardshould seek
to partner with the most popular issuers
- It is important for fuel retailers introducing aco-branded credit card
to enter into one of the popular acceptance schemes
- Fuel retailers' primary focus should be on developingcredit card
offerings in the UK and Ireland
- APPENDIX
- Definitions
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Jet offers customers in Germany a 5% worldwiderebate on fuel
- Figure 2: Only four European fuel retailers belong to asyndicated
loyalty scheme
- Figure 3: Of those fuel retailers participating inindependent loyalty
schemes, only Tesco in the UK has a car insurancecompany and a hotel chain
as members
- Figure 4: Redemption on non-fuel items is focused onservice station shop
products and catalogue gifts
- Figure 5: In a consumer survey, over 85% of Italianrespondents believe
that their trust is increased by companiesparticipating in ' socially
responsible activities'
- Figure 6: By 2011, Finland, Norway and Turkey will havethe highest
number of credit card transactions per adult
- Figure 7: There are no co-branded credit cards in Italyand Switzerland
- Figure 8: In most European markets there are generallytwo or three major
credit card issuers
- Figure 9: EuroCard/MasterCard and Visa are by far thelargest acceptance
schemes in Europe
|
Related Report
|
View Cart
