- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- Barratts share of shoppers
- Barratts share of shoppers by demographics
- Barratts share of shoppers by television region
- Barratts share of shoppers by household characteristics
- Barratts share of shoppers by other characteristics andACORN
classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Barratts conversion of visitors to main users
- Barratts conversion of visitors to main users bydemographics and region
- Barratts conversion of visitors to main users by householdcharacteristics
- Non-converting customers
- Profile of Barratts non-converting customers bydemographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Barratts profile of shoppers by demographics
- Barratts profile of shoppers by television region
- Barratts profile of shoppers by household characteristics
- Barratts profile of shoppers by other characteristics andACORN
classification
- CHAPTER 5 LOYALTY
- Barratts loyalty of main users
- Barratts loyalty of main users by demographics and region
- Barratts loyalty of main users by householdcharacteristics
- Barratts basic drivers of loyalty and disloyalty
- Barratts detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in Footwear
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for Barratts inFootwear
- Table 2: Barratts change in visitor share (%) 2004-2008
- Table 3: Barratts change in main user share (%)2004-2008
- Table 4: Barratts visitor and main user share by ACORNclassification 2008
- Table 5: Barratts change in conversion rates 2004-2008
- Table 6: Barratts change in non-conversion rates (%)2004-2008
- Table 7: Main stores non-converters use instead ofBarratts 2008
- able 8: Barratts visitor and main user profile by ACORNclassification
2008
- Table 9: Barratts change in loyalty (%) 2004-2008
- Table 10: Barratts change in disloyalty 2004-2008
- Table 11: Barratts drivers of loyalty (%) 2004-2008
- Table 12: Barratts drivers of disloyalty (%) 2004-2008
- Table 13: Barratts detailed drivers of loyalty 2008
- Table 14: Cross sector matrix shopping 2008
- Table 15: Other retailers used 2008
- Table 16: Sample sizes by sector 2008
- List of Figures
- Figure 1: Barratts visitor share 2004-2008
- Figure 2: Barratts main user share 2004-2008
- Figure 3: Barratts visitor share by demographic group2008
- Figure 4: Barratts main user share by demographic group2008
- Figure 5: Barratts visitor share by television region2008
- Figure 6: Barratts main user share by television region2008
- Figure 7: Barratts visitor and main user share byhousehold tenure 2008
- Figure 8: Barratts visitor and main user share by numberof people in
household 2008
- Figure 9: Barratts visitor and main user share bychildren in household
2008
- Figure 10: Barratts visitor and main user share bynumber of cars in
household 2008
- Figure 11: Barratts visitor and main user share byworking status 2008
- Figure 12: Barratts visitor and main user share bymarital status 2008
- Figure 13: Barratts conversion rates 2004-2008
- Figure 14: Barratts non-conversion rates 2004-2008
- Figure 15: Barratts conversion rates by demographicgroup 2008
- Figure 16: Barratts conversion rates by region 2008
- Figure 17: Barratts conversion rates by household tenure2008
- Figure 18: Barratts conversion rates by number of peoplein household 2008
- Figure 19: Barratts conversion rates by children inhousehold 2008
- Figure 20: Barratts conversion rates by number of carsin household 2008
- Figure 21: Barratts non-conversion rates 2004-2008
- Figure 22: Barratts non-conversion rates by demographicgroup 2008
- Figure 23: Demographic profile of non-convertingBarratts visitors 2008
- Figure 24: Regional profile of non-converting Barrattsvisitors 2008
- Figure 25: Barratts visitor profile by demographic group2008
- Figure 26: Barratts main user profile by demographicgroup 2008
- Figure 27: Barratts visitor profile by television region2008
- Figure 28: Barratts main user profile by region 2008
- Figure 29: Barratts visitor and main user profile byhousehold tenure 2008
- Figure 30: Barratts visitor and main user profile bynumber of people in
household 2008
- Figure 31: Barratts and main user profile by children inhousehold 2008
- Figure 32: Barratts visitor and main user profile bynumber of cars in
household 2008
- Figure 33: Barratts visitor and main user profile byworking status 2008
- Figure 34: Barratts visitor and main user profile bymarital status 2008
- Figure 35: Barratts loyalty 2004-2008
- Figure 36: Barratts disloyalty 2004-2008
- Figure 37: Barratts loyalty by demographics 2008
- Figure 38: Barratts loyalty by region 2008
- Figure 39: Barratts loyalty by household tenure 2008
- Figure 40: Barratts loyalty by number of people inhousehold 2008
- Figure 41: Barratts loyalty by children in household2008
- Figure 42: Barratts loyalty by number of cars inhousehold 2008
- Figure 43: Barratts - other Footwear stores used 2008
- Figure 44: Preference stores 2008
- Figure 45: Sectors shopped 2008
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