Abstract
Overview
Introduction
Verdict Research: Bulgaria' s accession to the EU in 2007 has put the country
on many retailers' radars for international expansion. While the retail sector
is still very much in a stage of development, modern retail formats such as
hypermarkets are becoming more and more prevalent in larger towns and cities.
Opportunities lie in greater regional expansion.
Scope
- This brief provides accurate insights into key trends, future developments
and discusses the strategies of the main operators in the market.
- Proprietary data on market value and growth. 2002-2007 data for five
different retail sectors and overall value data for Bulgaria.
- Detailed sector analysis for grocery, DIY, electricals, furniture, and
clothing is provided.
- Market shares for leading retailers in grocery, evaluation of non food
players and insightful analysis into their operating strategies.
Report Highlights
Following Bulgaria' s accession to the EU, more foreign retailers are beginning
to appreciate the increasing levels of political stability of the country and
its strong future growth prospects. With a population of around 7.7m people
Bulgaria offers a sizeable market for retailers, despite being among the
smaller countries in CEE.
Bulgaria' s retail market by value has grown at a strong pace over the last
five years, driven by increased consumer expenditure. The market potential in
Bulgaria has attracted many retailers from western Europe and elsewhere.
Despite the entry of large international players, the Bulgarian retail market
is underdeveloped and highly fragmented.While some obstacles are presently
hampering retail development, there are significant growth opportunities for
retailers to develop their operations through format diversification and
greater regional expansion.
Reasons to Purchase
- Understand strategic issues in the market, retailers' responses and our
recommendations on how retailers must cope with the changing market.
- Learn about major foreign and domestic players in the Bulgarian retail
market.
- Discover how the market and retailers' future initiatives will develop.
Find growth opportunities in specific sectors and identify the key threats.
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