Abstract
Datamonitor' s Milk: Global Industry Guide is an essential resource for
top-level data and analysis covering the milk industry. It includes detailed
data on market size and segmentation, textual analysis of the key trends and
competitive landscape, and profiles of the leading companies. This incisive
report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global milk market grew by 2.9% in 2007 to reach a value of $118.1 billion.
In 2012, the market is forecast to have a value of $135.6 billion, an increase
of 14.8% since 2007.
Sales of fresh liquid milk account for 53.6% of the market' s value.
Europe is the largest milk market, accounting for 46% of the global market' s
value.
Parmalat Finanziaria is one of the leading companies in the market, holding a
4.3% market share by value.
Supermarkets and hypermarkets form the leading distribution channel for milk
in the global market, accounting for 45.1% of the market' s value
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The milk market consists of concentrated milk, fresh liquid milk, long-life
liquid milk and powdered milk. The market is valued according to retail
selling price (RSP) and includes any applicable taxes. Any currency
conversions used in the creation of this report have been calculated using
constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprise Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the
UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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