UK Consumer Insights 2008: Wilkinson - DIY

Table of Contents

• CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
• CHAPTER 2 SHARE OF SHOPPERS
  • Wilkinson share of shoppers
  • Wilkinson share of shoppers by demographics
  • Wilkinson share of shoppers by television region
  • Wilkinson share of shoppers by household characteristics
  • Wilkinson share of shoppers by other characteristics and ACORN classification
• CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Wilkinson conversion of visitors to main users
  • Wilkinson conversion of visitors to main users by demographics and region
  • Wilkinson conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Wilkinson non-converting customers by demographics and region
• CHAPTER 4 PROFILE OF SHOPPERS
  • Wilkinson profile of shoppers by demographics
  • Wilkinson profile of shoppers by television region
  • Wilkinson profile of shoppers by household characteristics
  • Wilkinson profile of shoppers by other characteristics and ACORN classification
• CHAPTER 5 LOYALTY
  • Wilkinson loyalty of main users
  • Wilkinson loyalty of main users by demographics and region
  • Wilkinson loyalty of main users by household characteristics
  • Wilkinson basic drivers of loyalty and disloyalty
• CHAPTER 6 COMPETITION
  • Competition in DIY
  • Cross sector competitor dynamics
• CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• List of Tables
  • Table 1: Key performance indicators for Wilkinson in DIY
  • Table 2: Wilkinson change in visitor share (%) 2004-2008
  • Table 3: Wilkinson change in main user share (%) 2004-2008
  • Table 4: Wilkinson visitor and main user share by ACORN classification 2008
  • Table 5: Wilkinson change in conversion rates 2004-2008
  • Table 6: Wilkinson change in non-conversion rates (%) 2004-2008
  • Table 7: Main stores non-converters use instead of Wilkinson 2008
  • Table 8: Wilkinson visitor and main user profile by ACORN classification 2008
  • Table 9: Wilkinson change in loyalty (%) 2004-2008
  • Table 10: Wilkinson change in disloyalty 2004-2008
  • Table 11: Wilkinson drivers of loyalty (%) 2004-2008
  • Table 12: Wilkinson drivers of disloyalty (%) 2004-2008
  • Table 13: Wilkinson detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• List of Figures
  • Figure 1: Wilkinson visitor share 2004-2008
  • Figure 2: Wilkinson main user share 2004-2008
  • Figure 3: Wilkinson visitor share by demographic group 2008
  • Figure 4: Wilkinson main user share by demographic group 2008
  • Figure 5: Wilkinson visitor share by television region 2008
  • Figure 6: Wilkinson main user share by television region 2008
  • Figure 7: Wilkinson visitor and main user share by household tenure 2008
  • Figure 8: Wilkinson visitor and main user share by number of people in household 2008
  • Figure 9: Wilkinson visitor and main user share by children in household 2008
  • Figure 10: Wilkinson visitor and main user share by number of cars in household 2008
  • Figure 11: Wilkinson visitor and main user share by working status 2008
  • Figure 12: Wilkinson visitor and main user share by marital status 2008
  • Figure 13: Wilkinson conversion rates 2004-2008
  • Figure 14: Wilkinson non-conversion rates 2004-2008
  • Figure 15: Wilkinson conversion rates by demographic group 2008
  • Figure 16: Wilkinson conversion rates by region 2008
  • Figure 17: Wilkinson conversion rates by household tenure 2008
  • Figure 18: Wilkinson conversion rates by number of people in household 2008
  • Figure 19: Wilkinson conversion rates by children in household 2008
  • Figure 20: Wilkinson conversion rates by number of cars in household 2008
  • Figure 21: Wilkinson non-conversion rates 2004-2008
  • Figure 22: Wilkinson non-conversion rates by demographic group 2008
  • Figure 23: Demographic profile of non-converting Wilkinson visitors 2008
  • Figure 24: Regional profile of non-converting Wilkinson visitors 2008
  • Figure 25: Wilkinson visitor profile by demographic group 2008
  • Figure 26: Wilkinson main user profile by demographic group 2008
  • Figure 27: Wilkinson visitor profile by television region 2008
  • Figure 28: Wilkinson main user profile by region 2008
  • Figure 29: Wilkinson visitor and main user profile by household tenure 2008
  • Figure 30: Wilkinson visitor and main user profile by number of people in household 2008
  • Figure 31: Wilkinson and main user profile by children in household 2008
  • Figure 32: Wilkinson visitor and main user profile by number of cars in household 2008
  • Figure 33: Wilkinson visitor and main user profile by working status 2008
  • Figure 34: Wilkinson visitor and main user profile by marital status 2008
  • Figure 35: Wilkinson loyalty 2004-2008
  • Figure 36: Wilkinson disloyalty 2004-2008
  • Figure 37: Wilkinson loyalty by demographics 2008
  • Figure 38: Wilkinson loyalty by region 2008
  • Figure 39: Wilkinson loyalty by household tenure 2008
  • Figure 40: Wilkinson loyalty by number of people in household 2008
  • Figure 41: Wilkinson loyalty by children in household 2008
  • Figure 42: Wilkinson loyalty by number of cars in household 2008
  • Figure 43: Wilkinson - other DIY stores used 2008
  • Figure 44: Preference stores 2008
  • Figure 45: Sectors shopped 2008