Residential Green Energy Market in Australia to 2010

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
• ANALYSIS
  • Demand for green energy continues to grow in Australia
    • Almost 750,000 customers were on green tariffs at the end of June 2008
    • Nine percent of Australian homes now on a green tariff
    • NSW and Victoria together account for over two-thirds of green energy customers
    • Consumers continue to prefer the cheaper options with lower shares of accredited green power
  • Competitor analysis shows increasing competition and fragmentation
    • Origin Energy leads the market, but TRUenergy made major strides in 2008
    • Prices vary significantly within the different accredited bands
    • Company profiles
      • ActewAGL
      • AGL
      • Alinta
      • ARK Climate (Australian CO2 Exchange)
      • Aurora Energy
      • Australian Power & Gas
      • Click Energy
      • Climate Friendly
      • Country Energy
      • COZero
      • Domayne
      • EnergyAustralia
      • Energy Pacific/Pacific Hydro
      • Ergon Energy
      • Global Green Plan
      • Integral Energy
      • Jackgreen
      • Momentum Energy
      • Origin Energy
      • Our Neighbourhood Energy
      • Qenergy
      • Red Energy
      • Simply Energy
      • Synergy
      • TRUenergy
      • Victoria Electricity
      • Viridor
  • Consumer attitudes to green power
    • Consumers are going green, but don' t always know about accreditation
    • The opportunity to purchase green power at no extra charge to current rates remains a key driver
    • With few customers paying or willing to pay more than a 5% premium for green energy
    • Without all retailers offering green power at the same price as ' grey' power, the near-term potential could be 15% of households
    • Confusion remains a key barrier to green power take up as well as cost
    • Customers are prioritising alternative ways of helping the environment rather than sign up for green power
• FORECASTS
  • Growth in customers to slow, but still over one million residential green power customers forecast by mid-2010
• APPENDIX
  • Methodology
  • Definitions
  • Sources
  • Further reading
  • Ask the analyst
• List of Tables
  • Table 1: Growth in take-up of green energy began to taper in some states in late 2007 and early 2008
  • Table 2: Over thirteen percent of Victorian homes were on a green tariff by June 2008
  • Table 3: Share of green energy customers by State, 2004-2008
  • Table 4: Average share of green power purchased by residential consumers was 15.3% in the quarter ended June 2008
  • Table 5: Green energy customers by retailer, 2006-08