Technology Trends: Analyzing Global Enterprise IT Budgets 2008 (Customer Focus)

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
• ANALYSIS
  • Introduction
    • Understanding the market is key to a successful go-to-market strategy
• MARKET OPPORTUNITY
  • The majority of enterprises will keep their IT budget unchanged in 2009
  • Economic downturn is dampening growth in IT budgets
  • IT budgets are more likely to be cut in large economies
  • With the exception of Australia, the outlook is fairly positive for mid-sized economies
    • The proportion of Australian enterprises cutting IT expenditure is rising in 2008
  • Despite decreases, the outlook for 2009 appears positive for Benelux and Australia
    • Understanding domestic economies is key for exploiting growth opportunities
  • Key vertical markets are being affected by the credit crunch and rising commodity prices
  • The healthcare industry is not being affected by the economic malaise
• BUSINESS PRIORITIES
  • Increasing customer satisfaction and raising efficiency are key business priorities
  • Technologies which improve efficiency are being prioritized in tighter budgets
• PURCHASING FACTORS
  • Enterprises are more interested in expertise than price when choosing an IT services provider
• SUMMARY
  • Vendors should adopt a vertical go-to-market strategy
• APPENDIX
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Tables
  • Table 1: How has your IT budget grown or shrunk from 2007-08, how will it change from 2008-09?
  • Table 2: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 3: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 4: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 5: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 6: How has your IT budget grown or shrunk from last year, how will it change next year?
  • Table 7: How has your IT budget increased or decreased from last year, how will it change next year?
  • Table 8: Please rate the importance of the following objectives to your IT investment strategy in 2008
  • Table 9: Can you rate the following factors by importance in choosing an IT service provider
• List of Figures
  • Figure 1: Understanding the components of a go-to-market strategy is crucial
  • Figure 2: Enterprises are not planning significant decreases in their IT budgets in 2009
  • Figure 3: Enterprises are increasingly keeping their IT budgets flat
  • Figure 4: The proportion of enterprises planning to decrease their IT budget is increasing in 2008
  • Figure 5: The majority of enterprises are planning to keep their IT budgets unchanged
  • Figure 6: The UK will be affected by the downturn in 2009, with a small number of IT budget increases
  • Figure 7: Primary vertical markets are reacting negatively to market conditions
  • Figure 8: Healthcare, education and utilities are currently the least affected vertical markets
  • Figure 9: Increasing customer satisfaction is crucial in increasingly competitive markets
  • Figure 10: Expertise and stability are key in an uncertain financial climate