Abstract
Overview
Introduction
While investment in supply side technology has been a focus for manufacturers
in recent years, an increasing number are trying to improve the efficiency of
demand processes. This includes developing demand-driven supply chains and
enhancing collaboration. This strategic focus sets out the market drivers and
resulting technology investment priorities for global manufacturers.
Scope
- This strategic focus looks at the global manufacturing industry with a
discussion of trends within three key regions.
- A range of different manufacturing industries are evaluated including
consumer packaged goods, automotive, and high-tech & electronic.
Report Highlights
To alleviate the pressures of potentially declining revenues and increasing
costs, manufacturers are moving to protect margins for key product families
across their operations. Ensuring that supply chain-oriented processes are as
lean as possible is a general theme for the industry, and particularly
relevant to the topic of demand management.
Reasons to Purchase
- Gain an insight into the drivers of demand management technology
investment.
- Understand which regional and industry markets will provide the most
opportunity for technology vendors.
- Assess the key demand management issues to focus on when engaging in sales
activities.
| 
View Cart
