Abstract
Datamonitor' s Fast Food: Global Industry Guide is an essential resource for
top-level data and analysis covering the fast food industry. It includes
detailed data on market size and segmentation, textual analysis of the key
trends and competitive landscape, and profiles of the leading companies. This
incisive report provides expert analysis on a global, regional and country
basis.
Scope of the Report
* Contains an executive summary and data on
value, volume and segmentation
* Provides textual analysis of the
industry' s prospects, competitive landscape and profiles of the leading
companies.
* Incorporates in-depth five forces competitive environment analysis and
scorecards
* Covers the Global, European and Asia-Pacific markets as
well as individual chapters on 5 major markets (France, Germany, Japan, the UK
and the US).
* Includes a five-year forecast of the industry
Highlights
The global fast food market grew by 4.1% in 2007 to reach a value of $106.9
billion.
In 2012, the global fast food market is forecast to have a value of $130
billion, an increase of 21.6% since 2007.
The global fast food market grew by 1.4% in 2007 to reach a volume of 81.4
billion transactions.
In 2012, the global fast food market is forecast to have a volume of 87.6
billion transactions, an increase of 7.6% since 2007.
Sales to quick service restaurants account for 67.4% of the global fast food
market' s value.
The Americas is the most lucrative regional market, generating 63% of the
global fast food market revenues.
Why you should buy this report
* Spot future trends and
developments
* Inform your business decisions
* Add weight
to presentations and marketing materials
* Save time carrying out
entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate
consumption either on the premises or in designated eating areas shared with
other foodservice operators, or for consumption elsewhere. Datamonitor' s
definition excludes sales through vending machines and is restricted to sales
in specific foodservice channels (please see channel definitions below).
All market values are given in Operator Buying Prices, that is the amount
spent by foodservice operators on the food and drink that they serve and not
the amount the consumers spend on food and drinks (Operator Selling Prices -
OSPs) in these channels. The difference is the mark up the foodservice
operator adds in order to cover their other costs and generate a profit. This
therefore values the market in terms of the amount of money for which food and
drinks manufacturers are competing. All currency conversions were performed
using constant 2006 average annual exchange rates.
Market volumes are classed as the total number of visits by individuals to
foodservice locations that involve the consumption of either food. Multiple
purchases made during the same visit are counted as one transaction. The
purchase of drink with food in the same location in the same visit is also
considered as one transaction, not two.
The market is broken down in to four segments: Quick Service Restaurants
(QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR' s ares
defined as: locations where the primary function is to provide full meals but
where table service is not offered. Takeaways are defined as: establishments
that provide freshly prepared food for immediate consumption and where
typically 80% or more of revenues come from consumers who take the food off
the premises to consume.
Mobile & street vendors are defined as: Either individual mobile stalls or
vans that offer a limited range of freshly prepared food as well as beverages.
Leisure locations are defined as: locations serving food and drinks for
immediate consumption on premises within leisure outlets (such as Cinemas,
Theatres, Racecourses etc.) that the Leisure operator owns and operates
itself.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the
UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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