Table of Contents
Table of Contents
CHAPTER 1 Introduction 18
1.1 What is this report
about? 18
1.2 Who is the target reader? 18
1.3 How to use this report
18
1.4 Definitions 18
CHAPTER 2 Global Fast Food 20
2.1 Market
Overview 20
2.2 Market Value 21
2.3 Market Volume 22
2.4 Market
Segmentation I 23
2.5 Market Segmentation II 24
2.6 Five Forces
Analysis 25
2.7 Market Forecasts 31
CHAPTER 3 Fast Food in
Asia-Pacific 33
3.1 Market Overview 33
3.2 Market Value 34
3.3
Market Volume 35
3.4 Market Segmentation I 36
3.5 Market Segmentation
II 37
3.6 Five Forces Analysis 38
3.7 Market Forecasts 44
CHAPTER
4 Fast Food in Europe 46
4.1 Market Overview 46
4.2 Market Value
48
4.3 Market Volume 49
4.4 Market Segmentation I 50
4.5 Market
Segmentation II 51
4.6 Five Forces Analysis 52
4.7 Market Forecasts
58
4.8 Demographics 60
CHAPTER 5 Fast Food in France 61
5.1 Market
Overview 61
5.2 Market Value 62
5.3 Market Volume 63
5.4 Market
Segmentation I 64
5.5 Market Segmentation II 65
5.6 Five Forces
Analysis 66
5.7 Market Forecasts 72
CHAPTER 6 Fast Food in Germany
74
6.1 Market Overview 74
6.2 Market Value 75
6.3 Market Volume
76
6.4 Market Segmentation I 77
6.5 Market Segmentation II 78
6.6
Five Forces Analysis 79
6.7 Market Forecasts 85
6.8 Demographics
87
CHAPTER 7 Fast Food in Japan 89
7.1 Market Overview 89
7.2
Market Value 90
7.3 Market Volume 91
7.4 Market Segmentation I 92
7.5 Market Segmentation II 93
7.6 Five Forces Analysis 94
7.7 Market
Forecasts 100
7.8 Demographics 102
CHAPTER 8 Fast Food in the United
Kingdom 103
8.1 Market Overview 103
8.2 Market Value 104
8.3
Market Volume 105
8.4 Market Segmentation I 106
8.5 Market
Segmentation II 107
8.6 Five Forces Analysis 108
8.7 Market Forecasts
114
8.8 Demographics 116
CHAPTER 9 Fast Food in the United States
118
9.1 Market Overview 118
9.2 Market Value 119
9.3 Market Volume
120
9.4 Market Segmentation I 121
9.5 Market Segmentation II 122
9.6 Five Forces Analysis 123
9.7 Market Forecasts 129
9.8 Demographics
131
CHAPTER 10 COMPANY PROFILES 132
10.1 Leading Companies 132
CHAPTER 11 Appendix 143
11.1 Data Research Methodology 143
List of Tables
Table 1: Global Fast Food Market Value: $ billion,
2003-2007 21
Table 2: Global Fast Food Market Volume: Transactions
billion, 2003-2007 22
Table 3: Global Fast Food Market Segmentation I: %
Share, by Value, 2007 23
Table 4: Global Fast Food Market Segmentation II:
% Share, by Value, 2007 24
Table 5: Global Fast Food Market Value
Forecast: $ billion, 2007-2012 31
Table 6: Global Fast Food Market Volume
Forecast: Transactions billion, 2007-2012 32
Table 7: Asia-Pacific Fast
Food Market Value: $ billion, 2003-2007 34
Table 8: Asia-Pacific Fast Food
Market Volume: Transactions billion, 2003-2007 35
Table 9: Asia-Pacific
Fast Food Market Segmentation I: % Share, by Value, 2007 36
Table 10:
Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2007 37
Table 11: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2007-2012
44
Table 12: Asia-Pacific Fast Food Market Volume Forecast: Transactions
billion, 2007-2012 45
Table 13: Europe Fast Food Market Value: $ billion,
2003-2007 48
Table 14: Europe Fast Food Market Volume: Transactions
billion, 2003-2007 49
Table 15: Europe Fast Food Market Segmentation I: %
Share, by Value, 2007 50
Table 16: Europe Fast Food Market Segmentation
II: % Share, by Value, 2007 51
Table 17: Europe Fast Food Market Value
Forecast: $ billion, 2007-2012 58
Table 18: Europe Fast Food Market Volume
Forecast: Transactions billion, 2007-2012 59
Table 19: Europe Exchange
Rate, 2003 60
Table 20: France Fast Food Market Value: $ million,
2003-2007 62
Table 21: France Fast Food Market Volume: Transactions
million, 2003-2007 63
Table 22: France Fast Food Market Segmentation I: %
Share, by Value, 2007 64
Table 23: France Fast Food Market Segmentation
II: % Share, by Value, 2007 65
Table 24: France Fast Food Market Value
Forecast: $ million, 2007-2012 72
Table 25: France Fast Food Market Volume
Forecast: Transactions million, 2007-2012 73
Table 26: Germany Fast Food
Market Value: $ million, 2003-2007 75
Table 27: Germany Fast Food Market
Volume: Trancastions million, 2003-2007 76
Table 28: Germany Fast Food
Market Segmentation I: % Share, by Value, 2007 77
Table 29: Germany Fast
Food Market Segmentation II: % Share, by Value, 2007 78
Table 30: Germany
Fast Food Market Value Forecast: $ million, 2007-2012 85
Table 31: Germany
Fast Food Market Volume Forecast: Trancastions million, 2007-2012 86
Table 32: Germany Size of Population (million) , 2003-2007 87
Table 33:
Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 87
Table 34:
Germany Inflation, 2003-2007 88
Table 35: Germany Exchange Rate, 2003
88
Table 36: Japan Fast Food Market Value: $ million, 2003-2007 90
Table 37: Japan Fast Food Market Volume: Transactions million, 2003-2007
91
Table 38: Japan Fast Food Market Segmentation I: % Share, by Value,
2007 92
Table 39: Japan Fast Food Market Segmentation II: % Share, by
Value, 2007 93
Table 40: Japan Fast Food Market Value Forecast: $ million,
2007-2012 100
Table 41: Japan Fast Food Market Volume Forecast:
Transactions million, 2007-2012 101
Table 42: Japan Size of Population
(million) , 2003-2007 102
Table 43: Japan GDP (Constant 2000 Prices, $
billion), 2003-2007 102
Table 44: Japan Exchange Rate, 2003 102
Table
45: United Kingdom Fast Food Market Value: $ billion, 2003-2007 104
Table
46: United Kingdom Fast Food Market Volume: Transactions million, 2003-2007
105
Table 47: United Kingdom Fast Food Market Segmentation I: % Share, by
Value, 2007 106
Table 48: United Kingdom Fast Food Market Segmentation II:
% Share, by Value, 2007 107
Table 49: United Kingdom Fast Food Market
Value Forecast: $ billion, 2007-2012 114
Table 50: United Kingdom Fast
Food Market Volume Forecast: Transactions million, 2007-2012 115
Table
51: United Kingdom Size of Population (million) , 2003-2007 116
Table 52:
United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 116
Table
53: United Kingdom Inflation, 2003-2007 117
Table 54: United Kingdom
Exchange Rate, 2003 117
Table 55: United States Fast Food Market Value: $
billion, 2003-2007 119
Table 56: United States Fast Food Market Volume:
Transactions billion, 2003-2007 120
Table 57: United States Fast Food
Market Segmentation I: % Share, by Value, 2007 121
Table 58: United States
Fast Food Market Segmentation II: % Share, by Value, 2007 122
Table 59:
United States Fast Food Market Value Forecast: $ billion, 2007-2012 129
Table 60: United States Fast Food Market Volume Forecast: Transactions
billion, 2007-2012 130
Table 61: United States Size of Population
(million) , 2003-2007 131
Table 62: United States GDP (Constant 2000
Prices, $ billion), 2003-2007 131
Table 63: United States Inflation,
2003-2007 131
Table 64: Key Facts: McDonald' s Corporation 132
Table
65: Key Financials: McDonald' s Corporation 135
Table 66: Key Facts:
Wendy' s International, Inc. 136
Table 67: Key Financials: Wendy' s
International, Inc. 137
Table 68: Key Facts: Yum! Brands, Inc 138
Table 69: Key Financials: Yum! Brands, Inc 140
Table 70: Key Facts: Jack
in the Box Inc. 141
Table 71: Key Financials: Jack in the Box Inc. 142
List of Figures
Figure 1: Global Fast Food Market Value: $
billion, 2003-2007 20
Figure 2: Global Fast Food Market Volume:
Transactions billion, 2003-2007 21
Figure 3: Global Fast Food Market
Segmentation I: % Share, by Value, 2007 22
Figure 4: Global Fast Food
Market Segmentation II: % Share, by Value, 2007 23
Figure 5: Forces
Driving Competition in the Global Fast Food Market, 2007 24
Figure 6:
Drivers of Buyer Power in the Global Fast Food Market, 2007 25
Figure 7:
Drivers of Supplier Power in the Global Fast Food Market, 2007 26
Figure
8: Factors Influencing the Likelihood of New Entrants in the Global Fast Food
Market, 2007 27
Figure 9: Factors Influencing the Threat of Substitutes in
the Global Fast Food Market, 2007 28
Figure 10: Drivers of Degree of
Rivalry in the Global Fast Food Market, 2007 29
Figure 11: Global Fast
Food Market Value Forecast: $ billion, 2007-2012 30
Figure 12: Global Fast
Food Market Volume Forecast: Transactions billion, 2007-2012 31
Figure 13:
Asia-Pacific Fast Food Market Value: $ billion, 2003-2007 33
Figure 14:
Asia-Pacific Fast Food Market Volume: Transactions billion, 2003-2007 34
Figure 15: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value,
2007 35
Figure 16: Asia-Pacific Fast Food Market Segmentation II: % Share,
by Value, 2007 36
Figure 17: Forces Driving Competition in the Fast Food
Market in Asia-Pacific, 2007 37
Figure 18: Drivers of Buyer Power in the
Fast Food Market in Asia-Pacific, 2007 38
Figure 19: Drivers of Supplier
Power in the Fast Food Market in Asia-Pacific, 2007 39
Figure 20: Factors
Influencing the Likelihood of New Entrants in the Fast Food Market in
Asia-Pacific, 2007 40
Figure 21: Factors Influencing the Threat of
Substitutes in the Fast Food Market in Asia-Pacific, 2007 41
Figure 22:
Drivers of Degree of Rivalry in the Fast Food Market in Asia-Pacific, 2007
42
Figure 23: Asia-Pacific Fast Food Market Value Forecast: $ billion,
2007-2012 43
Figure 24: Asia-Pacific Fast Food Market Volume Forecast:
Transactions billion, 2007-2012 44
Figure 25: Europe Fast Food Market
Value: $ billion, 2003-2007 47
Figure 26: Europe Fast Food Market Volume:
Transactions billion, 2003-2007 48
Figure 27: Europe Fast Food Market
Segmentation I: % Share, by Value, 2007 49
Figure 28: Europe Fast Food
Market Segmentation II: % Share, by Value, 2007 50
Figure 29: Forces
Driving Competition in the Fast Food Market in Europe, 2007 51
Figure 30:
Drivers of Buyer Power in the Fast Food Market in Europe, 2007 52
Figure
31: Drivers of Supplier Power in the Fast Food Market in Europe, 2007 53
Figure 32: Factors Influencing the Likelihood of New Entrants in the Fast Food
Market in Europe, 2007 54
Figure 33: Factors Influencing the Threat of
Substitutes in the Fast Food Market in Europe, 2007 55
Figure 34: Drivers
of Degree of Rivalry in the Fast Food Market in Europe, 2007 56
Figure 35:
Europe Fast Food Market Value Forecast: $ billion, 2007-2012 57
Figure 36:
Europe Fast Food Market Volume Forecast: Transactions billion, 2007-2012
58
Figure 37: France Fast Food Market Value: $ million, 2003-2007 61
Figure 38: France Fast Food Market Volume: Transactions million, 2003-2007
62
Figure 39: France Fast Food Market Segmentation I: % Share, by Value,
2007 63
Figure 40: France Fast Food Market Segmentation II: % Share, by
Value, 2007 64
Figure 41: Forces Driving Competition in the Fast Food
Market in France, 2007 65
Figure 42: Drivers of Buyer Power in the Fast
Food Market in France, 2007 66
Figure 43: Drivers of Supplier Power in the
Fast Food Market in France, 2007 67
Figure 44: Factors Influencing the
Likelihood of New Entrants in the Fast Food Market in France, 2007 68
Figure 45: Factors Influencing the Threat of Substitutes in the Fast Food
Market in France, 2007 69
Figure 46: Drivers of Degree of Rivalry in the
Fast Food Market in France, 2007 70
Figure 47: France Fast Food Market
Value Forecast: $ million, 2007-2012 71
Figure 48: France Fast Food Market
Volume Forecast: Transactions million, 2007-2012 72
Figure 49: Germany
Fast Food Market Value: $ million, 2003-2007 74
Figure 50: Germany Fast
Food Market Volume: Trancastions million, 2003-2007 75
Figure 51: Germany
Fast Food Market Segmentation I: % Share, by Value, 2007 76
Figure 52:
Germany Fast Food Market Segmentation II: % Share, by Value, 2007 77
Figure 53: Forces Driving Competition in the Fast Food Market in Germany, 2007
78
Figure 54: Drivers of Buyer Power in the Fast Food Market in Germany,
2007 79
Figure 55: Drivers of Supplier Power in the Fast Food Market in
Germany, 2007 80
Figure 56: Factors Influencing the Likelihood of New
Entrants in the Fast Food Market in Germany, 2007 81
Figure 57: Factors
Influencing the Threat of Substitutes in the Fast Food Market in Germany, 2007
82
Figure 58: Drivers of Degree of Rivalry in the Fast Food Market in
Germany, 2007 83
Figure 59: Germany Fast Food Market Value Forecast: $
million, 2007-2012 84
Figure 60: Germany Fast Food Market Volume Forecast:
Trancastions million, 2007-2012 85
Figure 61: Japan Fast Food Market
Value: $ million, 2003-2007 89
Figure 62: Japan Fast Food Market Volume:
Transactions million, 2003-2007 90
Figure 63: Japan Fast Food Market
Segmentation I: % Share, by Value, 2007 91
Figure 64: Japan Fast Food
Market Segmentation II: % Share, by Value, 2007 92
Figure 65: Forces
Driving Competition in the Fast Food Market in Japan, 2007 93
Figure 66:
Drivers of Buyer Power in the Fast Food Market in Japan, 2007 94
Figure
67: Drivers of Supplier Power in the Fast Food Market in Japan, 2007 95
Figure 68: Factors Influencing the Likelihood of New Entrants in the Fast Food
Market in Japan, 2007 96
Figure 69: Factors Influencing the Threat of
Substitutes in the Fast Food Market in Japan, 2007 97
Figure 70: Drivers
of Degree of Rivalry in the Fast Food Market in Japan, 2007 98
Figure 71:
Japan Fast Food Market Value Forecast: $ million, 2007-2012 99
Figure 72:
Japan Fast Food Market Volume Forecast: Transactions million, 2007-2012
100
Figure 73: United Kingdom Fast Food Market Value: $ billion, 2003-2007
103
Figure 74: United Kingdom Fast Food Market Volume: Transactions
million, 2003-2007 104
Figure 75: United Kingdom Fast Food Market
Segmentation I: % Share, by Value, 2007 105
Figure 76: United Kingdom Fast
Food Market Segmentation II: % Share, by Value, 2007 106
Figure 77:
Forces Driving Competition in the Fast Food Market in the United Kingdom, 2007
107
Figure 78: Drivers of Buyer Power in the Fast Food Market in the
United Kingdom, 2007 108
Figure 79: Drivers of Supplier Power in the
Fast Food Market in the United Kingdom, 2007 109
Figure 80: Factors
Influencing the Likelihood of New Entrants in the Fast Food Market in the
United Kingdom, 2007 110
Figure 81: Factors Influencing the Threat of
Substitutes in the Fast Food Market in the United Kingdom, 2007 111
Figure
82: Drivers of Degree of Rivalry in the Fast Food Market in the United
Kingdom, 2007 112
Figure 83: United Kingdom Fast Food Market Value
Forecast: $ billion, 2007-2012 113
Figure 84: United Kingdom Fast Food
Market Volume Forecast: Transactions million, 2007-2012 114
Figure 85:
United States Fast Food Market Value: $ billion, 2003-2007 118
Figure 86:
United States Fast Food Market Volume: Transactions billion, 2003-2007 119
Figure 87: United States Fast Food Market Segmentation I: % Share, by Value,
2007 120
Figure 88: United States Fast Food Market Segmentation II: %
Share, by Value, 2007 121
Figure 89: Forces Driving Competition in the
Fast Food Market in the United States, 2007 122
Figure 90: Drivers of
Buyer Power in the Fast Food Market in the United States, 2007 123
Figure
91: Drivers of Supplier Power in the Fast Food Market in the United States,
2007 124
Figure 92: Factors Influencing the Likelihood of New Entrants
in the Fast Food Market in the United States, 2007 125
Figure 93: Factors
Influencing the Threat of Substitutes in the Fast Food Market in the United
States, 2007 126
Figure 94: Drivers of Degree of Rivalry in the Fast Food
Market in the United States, 2007 127
Figure 95: United States Fast Food
Market Value Forecast: $ billion, 2007-2012 128
Figure 96: United States
Fast Food Market Volume Forecast: Transactions billion, 2007-2012 129
Figure 97: Revenues & Profitability: McDonald' s Corporation 134
Figure 98:
Revenues & Profitability: Wendy' s International, Inc. 136
Figure 99:
Revenues & Profitability: Yum! Brands, Inc 139
Figure 100: Revenues &
Profitability: Jack in the Box Inc. 141
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